Understanding import limits on beehiiv

beehiiv has set import limits for subscriber lists to ensure a healthy sending environment. By understanding and managing these limits, you can better optimize your newsletter and maintain a positive sender reputation.

These limits are designed to:

• Prevent Spam: Minimize the risk of spam and malicious activities, particularly for new accounts.
• Maintain Email Deliverability: Help users uphold a positive sending reputation and avoid practices that could negatively impact email deliverability.

For example, uploading a large list of 50,000 subscribers who haven’t been engaged over a significant amount of time can pose risks. Sending to inactive email addresses, such as those from outdated or abandoned accounts, are more prone to bouncing or being flagged as spam. This can harm your sender reputation and lead to deliverability issues.

Increasing import limits

Initially, all accounts, regardless of plan type or plan tier, start with an import limit of 10 subscribers. These precautions help protect against spam and supports maintaining high domain reputations across beehiiv users. 

However, you can easily increase your import limit to 10,000 subscribers directly from your account by utilizing Stripe Identity Verification. 

If you'd like to increase your import limit beyond 10k once you’ve completed Stripe Verification, you can input your information in the form linked on the same page which is detailed in this full walkthrough.

How import limits differ from subscriber limits

Import limits are distinct from subscriber limits, which are tied to your beehiiv Plan Type and Plan Tier. Upgrading your plan can offer additional features and higher subscriber limits, but it does not directly impact your import limits.