In order to successfully migrate from Mailchimp to beehiiv, you’ll need to do 2 things:

Migrate your subscribers
Migrate your newsletter content

You can follow the step-by-step instructions for each below, click the links above to jump to a section, and/or watch a tutorial video on the process.

Watch and learn: Import content from Mailchimp

Subscriber Migration

Export your subscribers from Mailchimp

Log into your Mailchimp account.
Navigate to Audience > All contacts.
Here, you will see all of your contacts. Click on the Export Audience button to begin the process.
After clicking, you will be taken to the Audience exports area, select the audience list and click the Export as CSV option.

NOTE: Depending on how many subscribers you're exporting, it may take several minutes to receive the export email.
Check the email of the account owner to retrieve the download link to the exported CSV file.

Import your subscribers to beehiiv

Before you import the exported Mailchimp CSV file into beehiiv, it is best practice to look through the data and clean up any fields that are not applicable anymore.

Content Migration

Migrate your post content

We’ve created an easy-to-use tool* for importing your Mailchimp newsletter content that you can access directly from your beehiiv account.

Log into your account and from the left hand panel, go to Settings > Integrations > then click on the Imports tab.
Under Mailchimp, click on Add Integration.
This will take you to a Mailchimp authorization page. Log into your Mailchimp account and once you are done, you'll receive a success message.
Back at your beehiiv account, navigate to Settings > Publication > Import Content. Here, you’ll see your Mailchimp account as an option, click on Add integration.
Instantly the integration will be added and you’ll see your connected Mailchimp account.
Verify the information is correct, and then click on the Import button to complete the process. After you’ve imported your content, you can access it anytime in your beehiiv account under Write > Posts.

Known Limitations*

In our commitment to ensuring a seamless migration process, it's essential to acknowledge specific constraints while transferring content from Mailchimp to beehiiv. Our content importers, although considered advantageous features, typically function effectively for the majority of our customers. Yet, achieving complete accuracy poses challenges due to the dynamic nature of third-party platforms, often subject to changes beyond beehiiv's control.

Efforts to streamline the transition from previous platforms to beehiiv are ongoing. However, it's pertinent to note that our current Mailchimp importer is optimized for Mailchimp version 2022 and later, which may present limitations in some instances.

Use a beehiiv services partner

You always have the option to access our internal services partner to help you and your team with any migration efforts to beehiiv.

Please fill out this services form for assistance.

3D Analytics: Subscribers Report

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