How to grow your newsletter with Email Boosts

There are 2 types of beehiiv Boosts: Email Boosts and Web Boosts. Email Boosts can be inserted directly into your newsletter posts, offering rapid and high-quality growth potential for monetization. Whereas, Web Boosts are showcased on the Recommendations page within your Signup Flow, encouraging acquisition through new sign-ups. 

The main difference being in who they are for; Web Boosts help you target new audiences, meanwhile Email Boosts tap into the existing subscriber bases of the boosting publications. To ensure you always receive applications from publications that you trust, only publications that you’ve already approved for Web boosts will be able to request Email boosts. 

With Email Boosts, you can utilize them on both sides of the Boosts marketplace:

• Grow side users can enable their boost offers in posts to maximize growth by tapping into the existing subscriber bases of boosting publications. This article will focus on the Grow side of Boosts.
• Monetization side users can send boosts in their posts to maximize monetization potential by attracting high-quality subscribers from their own subscriber base. Looking for monetization? Read our article about monetizing your newsletter with beehiiv boosts and our guide to getting started with monetize email boosts.

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Important reminders about Email Boosts

• Only publications that are already approved for Web Boosts will be able to apply for Email Boosts. 
• Publications will need to apply, and you will need to accept, for each Email Boost they wish to send.
• Once you approve an Email Boost, there is no option to go back, disable, or pause the boosting publications, so make sure it’s a publication you trust.
• The publication will have 72 hours from your approval to send the email. This is the window in which boosting publications can get paid for any subscriber acquisitions from post sends.
• The max payout amount will be held in escrow during the 72 hours. 
• After the 72 hour window, if your Max Spend is higher than the actual CPA X Subscribers Acquired, that difference will be returned to your account while the remaining will stay in a ‘Pending’ status for 2-21 days during subscriber verification 

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How to set up Email Boosts on the Grow Side 

When you create a new Boosts offer, the option to allow Email Boosts is found with Step 3 of the form, and the following info is for doing this. For instructions on joining Boosts on the Grow site and creating your first offer, refer to this article.  

1. From the left panel dashboard, go to Grow > Boosts, then either click on the button to Create a new offer or select Edit offer.
   
   
   
   
   
   
2. On the Boosts offer form, complete Steps 1 and 2, then move to Step 3: Allow Email Boosts (optional).
   
   
3. In Step 3 of the Boosts offer form you can:

• Toggle on/off Email Boosts for your offer.
  • This is what enables your offer to be available to send in other’s posts.
  • It will be visible to others in the marketplace and to publications currently boosting you.
• Set a Max Spend for Email Boosts.
  • Your Max Spend is the maximum you would pay to any boosting publication for sending your boost in their post, regardless of how many times they send your boost or how many subscribers they acquire. This is the amount that will be held in escrow when you approve an email boost application.
    
    

4. Toggle on the option to Enable Email Boost channel, enter your Max Spend amount and then click on the Create button to finalize.
   
   
   

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Managing Boost applications 

Once you have a live Boosts offer, you can then review Email Boost applications from publications looking to send your boost in their posts. 

To see these, go to your Grow Boosts dashboard and click on the Applications tab, and then the Email Applications section.

Click on the Review button next to each application for the option to Review, Accept, or Reject the application.

If you would like to review or accept the Email Boost, you’ll need to confirm this by clicking on the I understand button. 

Use the Insights tab of your Boosts dashboard to monitor the overall growth from both Email and Web Boosts combined.

In the Offer History tab, you can specifically view the performance of any Email Boosts you’ve run in the past. Simply click the 3 dots menu next to your offer, then click View Email Boosts to view the Boosts you’ve run as a table.