Plan Types and Subscriber Plan Tier Pricing

This article covers the pricing structure for beehiiv’s Plan Types and Plan Tiers. Before diving in, please review this quick glossary of terms:

• Plan Type: A type of account we offer that provides you access to certain beehiiv features and limits. We currently offer 4 plans: Launch, Scale, Max, and Enterprise. 

• Subscriber: Someone who has subscribed to a publication/newsletter within your account, also commonly referred to as a “contact” or “email.”
• Active Subscriber: A subscriber who you are sending to that has not unsubscribed or been marked as inactive.
• Plan Tier: Represents the amount you would pay on your Plan Type, which is dependent on your current active subscriber count.
• Subscriber Limit: The maximum allowable amount of active subscribers on that Plan Type.

Plan Types

Our beehiiv plan options are Launch, Scale, Max, and Enterprise. Plan Types determine what features and limits are available to the plan you’re subscribed to.

Our pricing page provides a complete rundown of the features and pricing for all beehiiv plans. 

Subscriber Plan Tiers 

Each Plan Type includes subscriber Plan Tiers, meaning your monthly cost can vary based on the number of active subscribers you have. While your Plan Type determines the features available on that plan, the cost of your plan also depends on your subscriber Plan Tier.

While the Scale and Max plans have a subscriber limit of 100k, it's important to understand that this limit applies collectively to all publications within a workspace. As your active subscribers increase, you’ll pay according to your Plan Tier’s tiered amounts until reaching 100k subscribers, at which point an upgrade to our Enterprise plan would be required.

Subscriber Plan Tiers and cost calculator 

On our pricing page, you can use our automated plan calculators to see how much your plan would cost based on your active subscriber count. 

Simply select how often you want to pay at the top right, Monthly or Yearly, then hop down to the plan you’re interested in, and click into the subscribers field. Use the dropdown menu to scroll down and select your subscriber tier and the cost per month/year will be reflected above.  

Frequently asked questions about beehiiv plans

How do I access my free trial on these Plan Types?

Upon first creating a beehiiv account, you’ll immediately receive a trial of our Scale or Max plan, whichever you prefer. No upgrade or credit card is required. For more information of what’s included in our free trial, check out: What’s available during a free trial.

Can I use a pre-paid credit card to purchase a paid plan?

At this time, we aren't able to allow payment by pre-paid credit card. Please use an alternate payment method.

How do I upgrade or downgrade my Plan Type or Plan Tier?

You can upgrade or downgrade your Plan Type or Plan Tier directly from your account by going to Settings > Billing & Plan. Under Your Current Plan, click Change. For a full walkthrough, check out: How to change your beehiiv Plan Type and Plan Tier.