Updated: Feb 12, 2025

Monetize Boosts dashboard overview

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Boosts operates as a robust two-sided marketplace, connecting newsletters looking to grow their audience with publishers looking to promote other newsletters while generating revenue; making it a fantastic opportunity to both grow your audience and monetize your newsletter. You can choose to participate in one or both sides of the Boosts marketplace (grow and monetize), but for optimal success it’s best to take advantage of them in tandem.

On the monetize side of Boosts, beehiiv provides a comprehensive dashboard to help you track and optimize your revenue strategy. You'll gain valuable insights and performance metrics for each publication you partner with, enabling you to maximize your earnings potential.

This article outlines key metrics and their definitions, then walks you through each tab of the Monetize Boosts dashboard, explaining its sections and what to expect. Simply click on any tab below to explore its details.

To access your Monetize Boosts dashboard, navigate to Monetize > Boosts in the left panel of your account.

Important Note: Your newsletter’s monetization strategy is unique, and so is your Boosts data. The examples in this article may differ from your Monetize Boosts dashboard depending on factors such as the Boosts you applied and were accepted to, whether your publication has been invited to boost another, and other factors.

Quick reference key

Boosts terms and definitions

You can view a quick reference of key terms anytime on your Monetize Boosts dashboard by clicking Explain metrics. For your convenience, we've also listed the definitions below.

App Term	Description
Total Subscribers	The total number of subscribers that you have sent via Boosts.
Pending Subscribers	Subscribers who have been accepted by our verification process. You only get paid for verified subscribers — low quality and/or fake subscribers are not accepted.
Pending Revenue	The amount tied to those subscribers currently going through the verification process (not available for withdrawal). Earnings associated with subscribers who fail verification will be removed from pending earnings and returned to the boosted publication.
Total Revenue	This is the amount you have already been paid for verified subscribers.
Verification Rate	The percentage of signups that have passed our verification process.

View quick stats up top

Top Metrics

Across the top of your dashboard, you'll find high-level metrics summarizing your Boost performance across all partnered publications, organized into 4 sections.

Total Revenue

The first section highlights key monetization metrics, starting with your revenue. You’ll see:

Total Revenue: The total amount you’ve earned from Boosts on beehiiv.
Pending Revenue: Earnings currently awaiting subscriber verification.
If a promotion is active, relevant details may also be displayed.

Tech Note: beehiiv verifies subscribers to ensure quality and engagement. Publishers paying for subscribers can set additional criteria, such as country restrictions. Pending funds indicate that the system is assessing whether the subscriber meets all conditions. If verified, the funds are approved; if not, they are returned to the original newsletter wallet.

Click View revenue breakdown to see earnings per subscriber.

Verified Subscribers

The second section displays subscriber metrics, including:

Verified Subscribers: Subscribers who have successfully passed verification.
Pending Subscribers: Signups through Boosts that are still awaiting verification.
Total Subscribers: The total number of subscribers you have sent to other publications via Boosts.

Reminder: The Total Subscribers count may differ from other dashboards, as it specifically reflects subscribers referred to other publications through Boosts.

Active Boosts and CPA

The third section includes:

Active Boosts: The number of currently running Boosts.
Average CPA (Cost Per Acquisition): The average amount earned per subscriber referred through Boosts.

Verification Rate

The final section provides insights into:

Verification Rate: The percentage of signups that have passed beehiiv’s verification process.
Pending Web Boosts and Pending Email Boosts: The number of signups still awaiting verification for Web and Email Boosts.

Review Boost invites and current partners

Overview Tab

The Overview tab of your dashboard gives you a comprehensive look at how your Boosts monetization is performing, with your available Email Boosts and a table showing each of your current Boosts agreements.

First, if you have any, you’ll see any pending invitations to Boosts that you have received from other publications interested in working with yours. Click Review Boost Invites to see the invitations.

Partners who have Email Boosts available

Next, you’ll be presented with any Email Boosts offers from publications you are currently working with, giving you flexibility to increase your monetization options for your next send. Click Apply next to any offer to apply for the Boost.

View and search the table of your partnered publications

At the bottom of the Overview tab, you'll find a table displaying all of your Boost agreements.

Use the Search Publications field at the top of the table to locate a specific publication. You can refine your results further by using the first dropdown menu to filter by status (defined below).

Or, click the second dropdown menu to sort by any of these key metrics: Total subscribers, Verified subscribers, Pending subscribers, Pending revenue, or Total revenue.

Then to further refine, click the arrow icon next to the selected sorting metric to toggle between ascending and descending order.

Note: If you have many past and present Boosts agreements, changes to your table’s organization may take a few moments to load.

Insights displayed in the table

Each Boost agreement includes the following key details:

Offer CPA
Email Max Payout (if not available, it will display as $0.00)
Pending Subscribers
Verified Subscribers
Total Subscribers
Pending Revenue
Total Revenue

Additionally, the Status column indicates the current state of each Boost:

Live: The Boost is active and eligible to earn revenue.
Paused: The Boost has been paused by the other publication (Grow side).
Inactive: The Boost was disabled by you (Monetize side).
Pending: Your application is awaiting approval from the other publication.
Rejected: Your Boost application was declined.
Archived: The Boost has been archived and is no longer earning revenue.

Actions you can take from the table

Click the 3 dots menu on the far right of any Active Boost to access the following options:

Cancel Email Boost: Cancel an Email Boost that you have applied for.
Disable Web Boost: Temporarily disable an active Web Boost. You can re-enable it by navigating to the publication's specific page (see below), select the 3 dots menu > Enable.

Note: If you re-enable a Boost but it still appears as Paused, this means the pause was initiated on the Grow side. The Boost will update to Active once the Boost is turned back on by the publication.
Archive Web Boost: Permanently turn off a Web Boost.

Note: Archiving a Boost is irreversible.
Copy Direct Link: Copy a direct link to your Boost.

Click the 3 dots menu on the far right of any Paused Boost to access these options:

Archive Web Boost: Permanently turn off a Web Boost.

Note: Archiving a Boost is irreversible.
Copy Direct Link: Copy a direct link to your Boost.

Note: While you can copy the Direct Link for a paused Boost, you will not earn revenue from subscribers who sign up through it until the Boost is unpaused by the other publication.

Drill in on partner publications

Accessing publication-specific pages

Click the name of any publication in your table to open its publication-specific page. This page provides an in-depth look at how each publication you’re partnering with through Boosts is performing.

At the top, you'll find an overview of the publication, including:

Their target audience and publication categories.
Their publication URL.
How long you’ve been partnering with them.
Your personal Direct Link (if the publication has enabled it for their Boost offer), which you can copy and share anywhere.

Publication Overview

Further down, you'll see key high-level metrics — similar to those on your main Monetize Boosts page — but specific to the selected publication. These include Total Revenue, Verified Subscribers, Active Boosts, and Verification Rate.

In the Total Revenue section, you can click the arrow next to View revenue breakdown to see your Revenue per subscriber.

Boost Channels

The Boost Channels section is divided into 3 tabs: Web, Email, and Direct Link. Each tab contains a table to help you analyze performance by channel. Above each table, you can use dropdowns to filter and sort your data.

Web: This tab provides insights into the revenue earned from boosting your partner’s publication via the web. If the publication’s Boosts are currently Live, click the 3 dots menu to Disable or Archive your Boost.

Email: This tab displays revenue earned from boosting your partner’s publication via email.

If the Email Boost is still Pending, click the 3 dots menu to Cancel the upcoming Boost.

Like the other tables, you can use the first dropdown to filter by status and the second dropdown to sort your data.

Direct Links: This tab breaks down revenue earned from boosting your partner’s publication via Direct Links.

View Web Boost performance

Web Boosts Tab

The Overall Web Boost Performance table in this tab displays all revenue earned from boosting publications via the web.

The table includes key metrics such as:

Status
Offer CPA
Pending Subscribers
Verified Subscribers
Total Subscribers
Pending Revenue
Total Revenue

At the top of the table, use the search, sort, and filter options to refine your view. Enter a publication name in the Search Publications field to locate a specific publication.

View Email Boost performance

Email Tab

The Email tab provides a breakdown of all revenue earned from Boosts included in your email posts.

At the top, you’ll see any new Email Boosts you’ve been accepted for.

Reminder: You have 72 hours from acceptance to include the Boost in one of your email posts.

If you have new Email Boosts, a number will appear next to the Email Boosts tab.

Further down, a table displays each partnered publication and the revenue generated from those partnerships.

The table includes key insights such as:

Status
Offer CPA
Email Max Earnings
Pending Subscribers
Verified Subscribers
Total Subscribers
Pending Revenue
Total Revenue

For any publication listed as Pending or Live, you can click the 3 dots menu to Cancel the Boost if needed.

View Direct Links performance

Direct Links Tab

The Direct Links tab displays all revenue earned from boosting publications using your Direct Link.

Reminder: You’ll only have access to a Direct Link if the publication has Direct Links toggled on.

At the top of the table, use the search, sort, and filter options to refine your view. Enter a publication name in the Search Publications field to locate a specific publication.

To filter by Status, use the first dropdown and select between Live, Paused, Rejected, Archived, or Inactive.

Further sort your table using the second dropdown and select between Pending subscribers, Verified subscribers, Total subscribers, Pending revenue, Total revenue, and Created at.