What if there isn’t a winner for my A/B test?

 

By default, we will always send the “winning” email variation with the highest open rate at the time that your A/B test is completed. In the event of a true tie on your A/B test, we will send your original email (not the other subject line variations that were tested against it).

 

More A/B testing tips and best practices can be found on our blog:

• How to set up an A/B test in beehiiv
• A/B Testing: The Key to Unlocking Better Email Newsletter Performance
• I Did 1,000+ A/B Tests. This Is What Really Matters.