Post analytics dashboard walkthrough

Every post you publish on beehiiv comes with its own analytics dashboard, giving you the ability to review detailed performance metrics directly within your account.

Unlike the Posts Report, which is part of beehiiv’s 3D analytics and provides an overview of your posts' collective performance, the post analytics dashboard focuses on individual posts. This allows you to dive deeper into specific content and gather insights to refine your content strategy.

In this guide, we’ll walk you through each tab of the post analytics dashboard, explaining the available data and how to interpret it. Simply click on a tab to view its details.

Post Analytics Dashboard
How to access a post's dashboard
To access the analytics dashboard for any post, go to Posts in the left panel of your account, then click the name of any published post. 
The dashboard will open on the Overview tab, which displays the published post. You can switch between additional tabs for Performance, Interactions, A/B Test, and Paid Subscription Data to explore more insights.
At the top of the dashboard, you’ll see the post's name, publish date, and distribution method Email, Web, or both Email and Web.



You can make changes to a post by clicking Edit Post in the upper-right corner of the dashboard.





Click the dropdown arrow next to Edit Post to access the following:
• Edit post: Modify the editable elements of your post on the web version.
• View published: Open the published web version of your post.
• Copy link: Copy the URL for the published web version to share.
• Gift link to paid content: If your post is restricted to paid subscribers, this option allows you to share a free version with others.
• Archive: Remove the post from the web and your publication site.
Note: Archiving a post will make it unavailable on the web and your publication site, but it will remain accessible within your account.
Overview Tab

The Overview tab will display the sent post with some collective stats up top. You’ll see the post Subject and Preview Text, along with the Web Audience and Email Audience you sent your post to. It will also highlight any segments that were included or excluded from receiving your post. 






 

Performance Tab
The Performance tab will open on Email view showing Analytics for Email, and you can switch this view to Web or Email & Web.



Email view on the Performance tab
With the Email view selected, you’ll see metrics for Recipients, Open Rate, Click Through Rate, and Unsubscribe Rate.
Recipients: Displays the total number of recipients, the total number delivered, and the delivery rate as a percentage.




Open Rate: Shows your open rate percentage, along with unique and total opens.






Click Through Rate: Provides the percentage of clicks, along with unique and total clicks.



Below the Click Through Rate, you can click Show Verified Clicks to view your verified click through rate percentage, along with a breakdown of the number of verified unique and total clicks.






Unsubscribe Rate: Displays the unsubscribe rate percentage, the number of unsubscribes, and any spam reports received.





When only ‘Email' is selected by default, below the analytics there’s a Unique Opens Over Time chart, which visualizes when recipients opened your email.



In the Clicks section, you’ll find a table of hyperlinks from the post that lists each link’s total clicks, unique clicks, and click through rate.





Click Export CSV to download the link data or select View Click Map to see a visual map of the performance of your links.





The View Click Map option will display your sent post, overlaid with click data for each link in the post. Simply hover over each link to see that link brought to the front.






You will also see a Clicks Summary for the whole post, as well as a Links Summary that you can filter by the data most useful for you. Click the dropdown menu under Filter by to refine your data by total clicks, either from highest to lowest or lowest to highest.





Click the arrow next to any link in the summary list to be taken directly to that link’s location in your post.





Selecting View Details will bring up deeper insights of the click details, including Unique Email Clicks, Unique Web Clicks, and Total Clicks, as well as a table detailing each subscriber who clicked the link and the time of their click. 





Click Export CSV to get the data of each individual subscriber who clicked the link, along with the time of their click, as a downloadable CSV.





Under Unique Email Clicks, click Show Verified Clicks to see verified unique and total clicks for the individual link.



Web view on the Performance tab
When you switch the Performance tab view to Web, you’ll see metrics for Unique Page Views, Unique Clicks, and Total Clicks.



Below the analytics, you'll find a table listing the links from your web post, showing each link’s total clicks and unique clicks. You’ll also have the option to export this data as a CSV.



Both Email & Web views
Switching the Performance tab to Email & Web will display Total Impressions and Total Clicks.





Click Show Verified Clicks to view verified total clicks.






Below the analytics, a table provides details about each subscriber who clicked a link and the time of their click. You can also download this information as a CSV by clicking Export as CSV. 

Interactions Tab
Interactions with subscribers, polls, and comments
The Interactions tab opens on your Most Engaged Subscribers, displayed in a table under the Subscribers tab. Click the arrow next to All Statuses to refine the list by Clicks, Opened, Unopened, or Unsubscribed.

Tech Note: The total clicks per subscriber may be inflated in certain cases due to link-scanning and tracking mechanisms employed by some organizations and email service providers.
Switch to the Polls tab to view the results of any polls included in your post. A graph will display response data, along with any additional feedback submitted by subscribers. Options are available to export your poll results or click Share your results to copy them to your clipboard.




The Comments tab in Interactions allows you to manage comments settings for the post, or log in to moderate your comments section. 

From here, you can manage who can comment on the post by clicking into the Permissions field. Choose from All subscribers, Disabled, or Locked. Changes will be saved automatically.

A/B Test Tab
A/B test your post subject line
If you conducted an A/B test for the post, the results will be visible under the A/B Test tab. If no test was conducted, this tab will display no data.
At the top, you’ll find metrics for:
• Duration: The length of the test.
• Sample Percentage: The portion of your subscriber list included in the test.
• Sample Size: The total number of subscribers in the test.
The test results include:
• Variant (A): The winning version of your post.
• Control (B): The other group in the test.
• For both groups, you’ll see metrics for Open Rate percentage, total Recipients, and Opens for each.

Paid Subscriptions Data Tab
Monitor your paid subscriptions
If your post was available to paid subscribers, the Paid Subscriptions Data tab will display a list of subscriber Upgrades and Downgrades over time. Use the dropdown menu to adjust the time range for the data.



If you haven’t enabled paid subscriptions yet, a prompt will appear here. Click Enable Paid Subscriptions to navigate to the relevant section in the app to set it up.