Monetize Your Newsletter Effortlessly

The Ad Network is available to anyone on the Scale plan, who is actively sending on beehiiv. We'll start sending you relevant ad opportunities as we have them!

Payouts are sent on the 20th of each month for the prior months ad units. For example, on February 20th you would be paid out for all January ad revenue earned. All payments will be sent to your beehiiv wallet.

We use Stripe as our main payment processing partner. You will need to first go through the Stripe Identity Verification, then your payments will be processed through Stripe using your beehiiv wallet.

Payouts are sent on the 20th of each month for the prior months ad units. For example, on February 20th you would be paid out for all January ad revenue earned.

beehiiv provides advanced audience segmentation tools, enabling you to send the right message to the right customers at the right time, improving engagement and conversion rates.

All beehiiv ad campaign payouts are based on either CPC (Cost Per Click) or CPM (Cost Per Mille or 1,000 views).

CPC is calculated based on the number of unique clicks that the sponsored links in your send receive. For example, if the CPC for a campaign is $2 and your sponsored send receives 100 clicks, your payout would be 100 * $2, or $200.

CPM is calculated based on the number of unique opens that your sponsored send receives. For example, if the CPM for a campaign is $10 and your sponsored send receives 10,000 opens, your payout would be 10,000 / 1,000 * $10, or $100.

Some ads will perform better than others in your newsletters. Running ads can help you figure out what types of ads and brands resonate with your audience. And as you run more ads through the Ad Network, you’ll see your earnings begin to compound over time. Hint: it’s a marathon, not a sprint. We check the performance of the ad 72 hours after the send goes out.

It is not a guaranteed amount, but rather an estimate based on historical email performance for your newsletter and from prior campaigns we’ve run through the beehiiv Ad Network. Just remember that some ads will perform better than others, and your payment will depend on the performance.

By design, all of our ad placements are in primary positions. This means you’ll have the advertiser logo at the top of the email, and the ad should be somewhere in the top half of the email. Here is a sample ad mockup.

Each ad includes:

• A 7-word headline
• A hero image
• 1,000-character copy
• CTA (call to action)

Yes, you can. However, the beehiiv ad will be the primary ad in your newsletter. Also, keep in mind that including too many ads in your newsletter can negatively impact deliverability and email engagement.

No, you don’t. With beehiiv, you always have full discretion on whether or not you want to move forward with an ad placement. Some ad opportunities might not be the right fit for your newsletter and your audience, and that’s fine. There is no requirement to run the ad.

We use target audience guidance from advertisers to ensure you only receive relevant opportunities that are a good match. The advertisers we partner with provide multiple versions of their ad placement. We know that the tone and content of an ad are important to our publishers, so we provide you with multiple versions of the ad, so you can pick the one that best fits your audience and newsletter.

You can schedule each ad opportunity for one date. Then depending on its performance, you can choose to run the ad again. However, we’ll send you a new ad opportunity through beehiiv for that.

Yes, you can. However, we don’t recommend that you do. Including the ad more than once can negatively impact your deliverability and audience engagement.

Nope! We’ll use the powerful beehiiv reporting tools to see how many opens and clicks the sponsored links received, and then use that to calculate payout. There’s nothing you need to do. However, if you are interested in seeing how any of your ad placements performed, you can go to the sponsored send, and see how many opens and clicks the sponsored links received.

Yes you can! We don’t require exclusivity to be in the Ad Network. You can run ads through the beehiiv Ad Network and also continue to work with other ad partners or source ad deals yourself.

Absolutely! You can use paid subscriptions or Boosts to earn revenue too!

• Publishers that are interested in monetizing through ads but don’t have an ad sales team or know who to reach out to for advertising opportunities are perfect for the Ad Network. We will do all the heavy lifting for you - from finding you ad opportunities to providing you the necessary assets and even handling reporting back to the advertiser. beehiiv will be like your external ad sales team.
• Publishers who work with advertisers directly but have some open ad slots or remnant inventory can also utilize the Ad Network. If you have specific dates for which you can’t find ad sponsors, you can plug beehiiv ads in on those dates. This prevents you from having to send out an email without an ad, so you’ll never miss an opportunity to monetize.
• If you’ve had an advertiser fall through or have a gap to fill, instead of scrambling for a last-minute advertiser or having to run an email without an ad, you can easily plug in an appropriate ad for your newsletter through the Ad Network.