AdQuick, a leading platform for out-of-home (OOH) advertising, faced the challenge of reaching relevant decision-makers efficiently. Under Adam Singer's leadership, they identified newsletters as a high-potential channel to engage their target audience.

After initial campaign testing, beehiiv's Ad Network proved so effective that it now accounts for 15% of AdQuick's total marketing budget. The platform has become integral to their strategy by delivering cost-effective brand visibility and consistent lead generation.

The success stems from beehiiv's ability to provide scalable newsletter sponsorships with premium placement and detailed performance metrics—solving key pain points that traditional industry trades couldn't address.

beehiiv Ad Network now represents 15% of AdQuick's total marketing budget

Consistent stream of high-quality marketing-qualified leads (MQLs)

Better performance than traditional industry trades in both cost and effectiveness

Improved tracking and measurability of newsletter sponsorship campaigns

Before partnering with beehiiv, AdQuick struggled with the fragmented nature of newsletter advertising. While they recognized industry newsletters as valuable channels to reach decision-makers, there was no streamlined way to scale these efforts across their target market.

Traditional industry trade publications presented their own obstacles—high costs often pushed sponsorship placements into low-visibility areas like sidebars, diminishing impact. For AdQuick's lengthy sales cycle, starting meaningful conversations with potential clients was just as crucial as direct conversions.

The manual process of exploring individual sponsorship opportunities created inefficiencies in scale, cost management, performance tracking, and market reach. AdQuick needed a solution that could deliver quality at scale without the administrative burden.

No efficient way to scale newsletter sponsorships across a significant portion of the market

Traditional industry trades were expensive and offered limited visibility placements

Manual outreach to publishers created workflow inefficiencies and tracking difficulties

Long sales cycle required focus on starting quality conversations, not just driving clicks

AdQuick turned to beehiiv's Ad Network as a comprehensive solution to their newsletter advertising challenges. The platform offered a single touchpoint to reach a significant percentage of their target market without managing dozens of publisher relationships.

The quality of beehiiv's audience was a key factor in AdQuick's decision. The platform ensured ads appeared in newsletters with truly engaged readers, resulting in better-qualified leads. Unlike traditional trade publications, beehiiv guaranteed above-the-fold placements for maximum visibility.

Perhaps most importantly, beehiiv's solution was cost-effective while providing robust performance metrics. AdQuick could run newsletter ads at scale for less than they spent on traditional industry trades, all while gaining better visibility into campaign performance.

AdQuick's investment in beehiiv's Ad Network has delivered exceptional results across key performance indicators. The platform consistently generates high-quality MQLs who are ready to engage in meaningful sales conversations—crucial given AdQuick's longer sales cycle.

As Adam Singer notes: "Even getting conversations started is a win. On top of that, beehiiv also provides us with in-depth newsletter sponsorship metrics that are great." These metrics allow AdQuick to continuously optimize their newsletter advertising strategy.

The beehiiv Ad Network has become an indispensable part of AdQuick's marketing mix by solving their scalability and efficiency challenges. The combination of cost-effectiveness, premium ad placement, and the ability to reach the right decision-makers has made newsletter advertising a core channel for AdQuick's growth.

OOH advertising platforms represent a valuable advertiser category for newsletters in marketing, business, and media verticals

Above-the-fold placements consistently outperform sidebar or end-of-newsletter positions

Detailed performance metrics are critical for advertisers with complex sales cycles

Ad networks that aggregate quality newsletters can command premium rates from advertisers seeking scale

Integration with existing marketing tech stacks enhances advertiser retention and spending

Solving scale and visibility challenges in B2B marketing

How AdQuick Scaled Industry Sponsorships with beehiiv's Ad Network

Case study: AdQuick leverages beehiiv's Ad Network for premium ad placement, detailed metrics, and consistent lead generation.

How AdQuick Generates Quality B2B Leads with beehiiv

Turn ideas into impactful content with beehiiv’s all-in-one editor.

The Only Writing & Publishing Tool You Need

Agree.com, a free e-signature and invoicing platform for businesses, needed to build a brand that connected with their target audience. CEO & Co-Founder Marty Ringlein wanted high-quality customer acquisition strategies that would drive sign-ups and build lasting brand recognition.

The company had a flexible marketing budget and tested several channels including organic social media, cold outbound campaigns, and paid ads. They saw potential in newsletters as a way to reach targeted audiences with meaningful content.

To make their newsletter advertising more efficient, Agree.com partnered with the beehiiv Ad Network—a decision that transformed their growth strategy.

Reached 10,000 users within 3 months of launching their campaign

Added another 10,000 users in just 7 weeks after doubling down on newsletter advertising

Received increased inbound inquiries from both potential customers and investors

Established stronger brand recognition among industry leaders

Before using beehiiv's Ad Network, Agree.com struggled with the fragmented newsletter advertising landscape. Finding the right partnerships required significant time and effort, with thousands of independent newsletter creators to sort through.

Inconsistent pricing structures across different newsletters made cost efficiency difficult to determine. Each newsletter had its own pricing model, creating complexity in budget allocation and ROI calculations.

Unlike traditional paid media channels, newsletter advertising lacked an easy-to-scale, centralized marketplace. This made it hard for Agree.com to invest in newsletters effectively and limited their ability to scale through this channel.

Most importantly, Agree.com needed a solution that would bring in engaged, high-intent users who would convert and stay. While other channels delivered volume, quality remained a priority.

Navigating a fragmented newsletter advertising landscape with thousands of independent creators

Managing inconsistent pricing structures across different newsletters

Finding a scalable approach to newsletter advertising without a centralized marketplace

Ensuring acquisition of high-quality, engaged users rather than just high volume

beehiiv's Ad Network provided Agree.com with a seamless solution to their newsletter advertising challenges. Instead of manually reaching out to individual creators, they gained instant access to a curated selection of high-quality newsletters through a centralized marketplace.

The platform simplified ad placement by standardizing pricing and providing clear performance analytics. This transparency allowed Agree.com to make data-driven decisions about their newsletter advertising investments.

beehiiv's platform enabled Agree.com to reach niche segments and reader types that aligned with their ideal customer profile. This targeting capability ensured better engagement with potential users who were more likely to benefit from their e-signature and invoicing platform.

Unlike traditional newsletter advertising, where deals must be negotiated one by one, the beehiiv Ad Network allowed Agree.com to scale their campaigns efficiently through automation. This efficiency made newsletter marketing one of their primary growth channels.

The impact of integrating the beehiiv Ad Network into Agree.com's marketing strategy was substantial and immediate. Within just 3 months of launching their campaign, they reached 10,000 users—a milestone that validated their newsletter-focused approach.

Recognizing the success of this strategy, Agree.com doubled their investment in newsletter advertising through beehiiv. This decision accelerated their growth even further, helping them add another 10,000 users in just 7 more weeks, bringing their total to 20,000 users.

Unlike other advertising channels, newsletters delivered users who showed higher engagement and conversion rates. This quality difference reinforced the value of beehiiv's Ad Network as not just a volume driver but a source of valuable, long-term customers.

Perhaps most notably, after running ads in premium newsletters, Agree.com experienced a surge in inbound inquiries from both potential customers and investors who had seen the brand featured in their favorite newsletters. beehiiv's Ad Network didn't just generate users; it positioned Agree.com as a trusted brand among industry leaders.

Newsletter advertising can deliver both immediate customer acquisition and long-term brand value

beehiiv's Ad Network solves the scaling challenges that previously limited newsletter marketing

High-intent, niche audiences often convert better than large, generic audience segments

Standardized pricing and clear analytics remove friction from newsletter advertising

A centralized marketplace makes newsletter advertising accessible for companies of all sizes

Marty Ringlein's Strategy for High-Quality Growth Using the beehiiv Ad Network

How Agree.com Gained 10,000 Users in 3 Months

Learn how Agree.com overcame fragmented newsletter advertising challenges to achieve rapid user growth and strong brand recognition using the beehiiv Ad Network.

10,000 Users in 3 Months

GRIT Capital is a financial media platform founded by former $100M money manager Genevieve Roch-Decter. The company focuses on sharing investment knowledge with the general public through their website, social media, and three newsletters covering stocks, crypto, and finance news weekly.

Led by General Manager Christian Blackwell, GRIT Capital operates three successful newsletters with a combined audience of over 360,000 subscribers. Their flagship newsletter, Rate of Return, reaches 245,000 investors with weekly finance tips. They also publish GRIT Alpha, providing stock picks to 75,000 investors, and Rich Habits, which delivers financial news to 45,000 readers.

The team recently faced a major challenge: migrating their entire subscriber base from Substack to a new platform that would better support their growing operation and collaborative workflow.

Built three finance newsletters with a combined 360,000+ subscriber base

Rate of Return newsletter reaches 245,000 investors weekly

Maintained consistently high open and click-through rates

Rich Habits podcast rose to become a Top 10 Business Podcast on Spotify with 6+ million downloads

After starting on Patreon and later moving to Substack, the GRIT Capital team began experiencing limitations with their platform. As their audience grew to the size of a small city, they needed more robust tools for team collaboration, content creation, and monetization.

Blackwell and his team, including co-author Austin Hankwitz, wanted a platform that would make their media more accessible to their audience. They needed features that could support multiple contributors working on the same newsletters and provide advanced growth and monetization tools.

The biggest challenge was ensuring a smooth migration of 360,000+ subscribers without disrupting their established audience or damaging their high engagement rates.

Managing the technical complexity of migrating 360,000+ subscribers

Finding a platform that better supports team collaboration

Maintaining high engagement during and after the platform transition

Needing more advanced tools for growth and monetization

After evaluating their options, the GRIT Capital team selected beehiiv as their new newsletter platform. Blackwell described beehiiv as "a Swiss Army knife for newsletters" with "a lot of tools all in one place," making it an ideal solution for their needs.

The team executed a careful migration from Substack to beehiiv, transferring all three newsletters: Rate of Return (245,000 subscribers), GRIT Alpha (75,000 subscribers), and Rich Habits (45,000 subscribers). They maintained their consistent publishing schedule throughout the transition to keep engagement high.

Blackwell and his team quickly adapted to beehiiv's editor, utilizing shortcuts for adding images, block quotes, and external links to streamline their content creation process. They also began exploring beehiiv's advanced features for growth and monetization, including Boosts and the recommendation system.

Since migrating to beehiiv, GRIT Capital has optimized their workflow with better team collaboration features. Blackwell highlighted how beehiiv functions "like a Google Docs for newsletters," making it easier for multiple team members to work together on content.

The team now monetizes their newsletters through two primary channels: paid premium subscriptions and sponsored advertisements. Their VIP version of Rate of Return generates revenue at $1 per day per subscriber, offering additional content including weekly newsletters, digital courses, monthly livestreams, and portfolio access.

Looking ahead to 2025, GRIT Capital plans to focus on growing both free and paid subscribers across their newsletters while filling more ad slots. They're particularly interested in leveraging beehiiv's ad network to simplify the monetization process as they manage multiple properties.

Consistency is critical—maintain a regular publishing schedule to build audience trust

Structure and attention to detail matter for professional newsletter production

Multiple sets of eyes on content helps catch errors before publishing

Responsive subscriber support builds community and addresses issues quickly

Focus on simplicity in your content and pursue topics you're passionate about

From Platform Limitations to Publishing Freedom: How GRIT Capital Streamlined Operations with beehiiv

How GRIT Capital Migrated 360,000 Subscribers from Substack to beehiiv

Discover how GRIT Capital successfully migrated 360,000 finance newsletter subscribers from Substack to beehiiv, improving team collaboration and monetization while maintaining high engagement rates.

How a Finance Publisher Successfully Migrated 360k Subs

Get started with beehiiv today and follow the proven path that took The Neuron from zero to acquisition in just 24 months.

Ready to Start Your Newsletter Success Story?

Oliver Darcy's journey through the media landscape is quite captivating. Starting at Glenn Beck's The Blaze and moving on to CNN, he has consistently stayed ahead of media trends.

Darcy reflects on his background, saying, "I grew up listening to a lot of conservative media. And so, I was fascinated by the rift that was forming between the Sean Hannity's of the world, which were pushing pro-Trump talking points. And then also the Glenn Beck's of the world, which were really anti-Trump." His awareness of these dynamics eventually guided him to CNN, where he took on the esteemed Reliable Sources newsletter.

However, even at the height of traditional media success, Darcy felt a pressing need for independence.

He expresses, "I had this entrepreneurial itch, too. I just wanted to be able to control something entirely. I didn't want to have to ask for permission to do basic stuff." This ambition for autonomy, alongside the shifting media environment, propelled him toward seeking greater independence in his work.

Enter Status, Darcy's brainchild, which has rapidly established itself as an essential read among media insiders. The newsletter expertly navigates the overlapping worlds of news media, Hollywood, and technology, delivering what Darcy describes as "scoop-driven reporting" paired with "no-holds-barred analysis."

His commitment to providing unique insights is evident in every piece, ensuring that readers are not just informed but engaged.

Oliver Darcy’s Transformation From CNN Reporter to Media Entrepreneur

How Status News Gained 70,000+ Subscribers in Just Six Months

Oliver Darcy's journey through the media landscape is quite captivating. Starting at Glenn Beck's The Blaze and moving on to CNN, he has consistently stayed ahead of media trends.

How One Journalist Gained 10k+ Subscribers in Just 6 Months

Matt Schkolnick, co-founder and COO of Pepper App, created a social food platform focused on real people sharing real recipes. With over 1 million users worldwide, Pepper App gives home cooks a dedicated space to organize and share recipes, filling a gap in a market dominated by influencers.

In 2024, Schkolnick launched SOIRÉE by Pepper, a newsletter collaboration dedicated to "reviving the lost art of entertaining" and making food culture fun. The newsletter was created to engage with the Pepper community beyond the app, providing educational content and unique stories about seasonal ingredients and recipes.

Starting with just a handful of subscribers, the team focused on delivering high-quality content that readers would want to share. By consistently promoting the newsletter on social media and improving content quality, they've grown to 100,000 engaged subscribers in less than a year.

The newsletter now serves as both a community-building tool and a significant revenue stream, generating 5-10x ROI on their beehiiv investment through the Ad Network's CPM model.

Grew from zero to 100,000 engaged subscribers in under one year

Achieved 5-10x monthly ROI through beehiiv's Ad Network CPM model

Drives users back to the Pepper App, enhancing multi-channel marketing

Established a sustainable revenue stream that supports writers and business growth

![Quote callout placeholder: "beehiiv has been amazing for us to engage with our community, provide value outside the app, and monetize our newsletter." - Matt Schkolnick, Co-founder of Pepper App]

Before launching SOIRÉE by Pepper, Schkolnick and his team faced the challenge of finding meaningful ways to interact with their community beyond the app experience. They needed a solution that would keep Pepper top-of-mind for users who might only open the app a few times per week.

Additionally, Schkolnick wasn't an "email guy" or "newsletter guy" by his own admission. He needed a platform that would make the newsletter creation process enjoyable rather than burdensome, especially since his primary focus remained on developing the Pepper App.

The team also struggled with monetization. Prior to using beehiiv's Ad Network, they wasted significant time sending cold DMs to potential advertisers on Instagram and LinkedIn, often only to be told that budgets wouldn't work after lengthy exchanges.

These challenges required a solution that would simplify content creation, distribution, and monetization while maintaining the high-quality standards of the Pepper brand.

Finding effective ways to engage with users outside the app environment

Creating an enjoyable newsletter production process for a team focused primarily on app development

Identifying and securing relevant advertisers without wasting valuable time

Scaling subscriber growth while maintaining content quality and engagement metrics

Schkolnick chose beehiiv as their newsletter platform after noticing how many people spoke highly of it on social media. The strong community around the product was appealing, and once onboarded, they were added to "the hiiv" Slack channel where they could exchange tips with other newsletter creators.

The team focused on creating valuable content that would educate and entertain their audience. They experimented with different content types, eventually settling on a format that highlights seasonal ingredients, recipes, and the cultural significance of food, aligning perfectly with their mission of "reviving the lost art of entertaining."

To grow their subscriber base, they consistently promoted the newsletter across their social media channels. They also leveraged beehiiv's analytics and A/B testing features to optimize headlines and content, resulting in steadily increasing open rates and click-through rates.

For monetization, they fully embraced beehiiv's Ad Network, particularly the CPM model which allowed them to attract food and beverage brands that aligned with their content. This eliminated the need to chase advertisers, as interested brands now come directly to them through the platform.

Today, SOIRÉE by Pepper reaches 100,000 inboxes weekly with high-quality content about food, recipes, and entertaining. The newsletter has become a meaningful part of their business, serving both as a community engagement tool and a significant revenue stream.

The newsletter helps drive users back to the Pepper App, creating a virtuous cycle where app users subscribe to the newsletter, and newsletter readers are reminded to check out what's happening in the app. This multi-channel approach has strengthened their overall brand presence.

Financially, the newsletter now generates between 5-10 times what they spend on beehiiv each month. This revenue supports their writers and is reinvested back into the business. Currently, Schkolnick has seven pending advertising opportunities, showing the strong demand for their audience.

Looking ahead to 2025, Schkolnick plans to continue growing subscribers, monetizing through CPM ads, and expanding the media arm of their business. They recently launched a subscription service for the app and aim to increase paid subscribers while continuing to improve their product offerings.

Focus on delivering high-quality content that provides real value to readers

Start with your unique voice and story, asking how you're improving readers' lives

Use social media consistently to promote your newsletter

Don't be discouraged by small subscriber numbers—embrace the power of compounding growth

Choose a platform that makes creation enjoyable and offers built-in monetization options

From App to Inbox: Generating 5-10x ROI with beehiiv's Ad Network

How a Food App Built a 100,000-Subscriber Newsletter in Under a Year

Discover how food app Pepper grew SOIRÉE newsletter to 100,000 subscribers in under a year and achieved 5-10x ROI using beehiiv's platform and Ad Network. A recipe for newsletter success.

100K Subscribers & 10X ROI with beehiiv

Matt Village and Adam Biddlecombe launched Mindstream in May 2023 with just 5 subscribers. Childhood friends with entrepreneurial ambitions, they set out to create an AI-focused newsletter inspired by The Hustle. With a commitment to consistency, they published daily content starting June 1, 2023, never missing a day for over 650 editions.

In a digital landscape where over 376 billion emails are sent daily worldwide in 2025, standing out requires focus. Village and Biddlecombe identified the rapidly growing AI space as their niche, targeting professionals seeking reliable, daily insights in this evolving field.

After initially launching on ConvertKit, they switched to beehiiv after just two weeks, seeking a platform built specifically for newsletter creators where "the newsletter is the product and not a side thought." This decision proved crucial to their growth trajectory and eventual acquisition by HubSpot.

Grew from 5 initial subscribers to 210,000 daily readers in 17 months

Built a profitable business with ad revenue exceeding annual platform costs in just 10 days

Maintained perfect consistency with 650+ consecutive daily editions

Acquired by HubSpot to join their Media Network after just 17 months

Mindstream faced the challenge of differentiating itself in an increasingly saturated newsletter market. With the global digital content creation market projected to grow at 12.8% annually to USD 90.4 billion by 2033, competition for audience attention is fierce.

Village and Biddlecombe needed a platform that would let their content shine without technical obstacles. They required tools to maintain a daily publishing schedule while ensuring quality. This demanding cadence created seven placement opportunities for ads weekly but required streamlined workflows.

Finding the right mix of paid and organic growth channels proved challenging, discovering that "not all subscribers are equal" in terms of engagement. They needed to identify which acquisition channels delivered the most engaged readers while balancing growth with content quality.

Standing out in a crowded market with over 376 billion emails sent daily worldwide

Maintaining a daily publishing schedule without compromising quality

Building a sustainable revenue model through advertising

Finding the right mix of acquisition channels to attract engaged subscribers

Village and Biddlecombe committed to daily publishing from day one, creating consistent expectations for readers. They leveraged beehiiv's editor to develop a distinctive style for Mindstream that "simply wouldn't have been possible elsewhere."

The team implemented a multi-channel growth strategy, testing various acquisition methods. They discovered LinkedIn was valuable for high-quality early subscribers but later found that Meta provided some of their most engaged paid subscribers.

Mindstream enhanced community engagement through beehiiv's interactive features, incorporating polls in all newsletters to gather audience feedback. The platform allowed their small team to write and build newsletters simultaneously, streamlining workflow and fostering collaboration.

Mindstream's strategic approach led to exponential growth, reaching 210,000 daily readers within 17 months. Their revenue model proved highly efficient, with Village noting that "We would make more in 10 days of ad sales than beehiiv's enterprise cost for an entire year."

The newsletter's success caught HubSpot's attention after they witnessed positive responses to their ad placements. The acquisition allowed Mindstream to follow in The Hustle's footsteps, providing "more resources, knowledge, and the rocket fuel needed to grow Mindstream to new heights."

Today, Mindstream continues as part of the HubSpot Media Network, maintaining its distinctive voice while reaching a wider audience. Village and Biddlecombe emphasize that their success wouldn't have been possible without the right platform, stating, "If you want to build a newsletter business, simply nothing else compares. We owe our success to beehiiv."

Consistency is crucial - Mindstream never missed a day in 650+ editions

Growth requires both organic and paid strategies - "hustle your way to the top"

Platform selection matters - choose tools built specifically for newsletters

Daily publishing maximizes ad inventory and revenue potential

Community engagement through interactive features drives reader loyalty

How an AI-focused newsletter built by childhood friends went from startup to acquisition in record time using the right tools and consistent strategy

From 5 Subscribers to HubSpot Acquisition in 17 Months

Discover how Mindstream grew from 5 subscribers to a HubSpot acquisition in just 17 months using beehiiv's newsletter platform. Learn their strategies for consistent publishing, audience growth, and revenue generation in the AI content space.

In 2023, Noah Edelman and Pete Huang founded The Neuron, a daily AI newsletter. The newsletter grew to over 500,000 subscribers and evolved into a full media company with a podcast and educational courses that served more than 20,000 students. In January 2025, just two years after launch, The Neuron was acquired by TechnologyAdvice.

The Neuron started when Daniel Berk from beehiiv reached out to co-founder Pete Huang on LinkedIn after seeing his AI social media content. The newsletter's mission was to help "anyone interested in AI stay up to date with the latest research and developments."

Edelman had been writing newsletters and blogs for over five years before The Neuron. When ChatGPT launched, he became interested in AI. He reconnected with Huang, and they recognized an opportunity to "build a brand to serve as a thought leader" in the AI space amid growing fear, uncertainty, and doubt.

20,000+ students enrolled in educational courses

The newsletter market is extremely competitive, and standing out requires exceptional content and strategy. For The Neuron, several challenges needed to be overcome:

As Edelman noted, "There are a lot of newsletters out there. To stand out, you have to create something that's five times better than your competition, otherwise, you're not going to get noticed."

While it might be "easy to growth hack your readership to 10,000-20,000 subscribers with low-quality readers," Edelman emphasized that "at the end of the day, that's not a sustainable business." The challenge was building a list of genuinely engaged readers who would remain consistent over time.

Edelman also faced the challenge of growing from zero to a substantial audience quickly, then maintaining steady growth over the long term. After reaching 500,000 subscribers, the team needed to determine their next steps - whether to continue scaling independently or partner with a larger organization.

Creating standout content in a saturated newsletter market

Building an engaged audience rather than inflated subscriber numbers

Maintaining consistent growth over a two-year period

Deciding on an exit strategy versus continued independent scaling

The Neuron implemented a multi-faceted growth strategy while focusing on content quality:

Edelman chose beehiiv as his newsletter platform because it "seemed like there was a high velocity of launching new features" and they were "really innovating at a very fast pace." Compared to competitors like Substack, beehiiv offered more features "related to growth and understanding your audience, segmenting, monetization."

The team also appreciated having "a direct line of communication" to beehiiv in the early days, noting that "if we wanted something new, they would be super responsive."

To grow their subscriber base, The Neuron employed three key strategies:

Organic social media: "The first 100,000 readers came from LinkedIn. My co-founder, Pete had a big following on LinkedIn. We funneled a lot of his followers into subscribers."

Paid advertising: "Once we started generating revenue from newsletter advertisements, we pumped basically all of that back into paid growth via paid Meta ads — so, running campaigns on Facebook and Instagram to get new subscribers."

Newsletter acquisitions: "Early last year, we bought, I think, four other AI newsletters that were looking to kind of exit and sell their email list."

The team maintained a consistent growth trajectory throughout, noting that "growth has been actually quite linear" and they "started growing as soon as we launched the newsletter," reaching "10,000 readers in a few weeks." They continued running Meta ads and converting website traffic into subscribers.

To maintain quality and relevance, Edelman leveraged beehiiv's analytics features, particularly the 3D Analytics. He found the Posts Report especially valuable as it allowed him to "see all the different posts and all the metrics side by side... to see what the trends of engagement are" and identify "where you can improve based on which posts have been engaging better than others."

The Subscribers Report was also crucial as it helped the team "understand how our audience is performing across different acquisition channels" and compare performance between organic readers and those acquired through Instagram ads.

The team took "an iterative approach to writing the newsletter" with the goal of "continuously improving it every day and every week" based on audience feedback collected through beehiiv's survey and poll features.

The focused strategy yielded remarkable results:

Within just two years, The Neuron grew from zero to 500,000 subscribers, becoming one of the fastest-growing newsletters in the world.

Growth was consistently strong and linear - "after 6 months, we got to 100,000 subscribers. After 24 months, we were at 500,000."

The newsletter expanded beyond email content to become "a full-blown media company with a podcast and educational courses" that served over 20,000 students.

In January 2025, The Neuron was acquired by TechnologyAdvice. Regarding the acquisition, Edelman explained: "We really built up a unique voice and style in the way that we communicate to our audience. I think that TechnologyAdvice saw the value in that. And they also saw the value in being a major presence in the AI space given how much the industry has exploded over the last few years."

The acquisition process was streamlined and transparent, taking place over "a few months at the end of the year and into 2025."

For Edelman personally, the experience of growing and selling The Neuron provided valuable connections and knowledge: "I've just been able to build a really good network through all of this connecting with other founders in the media space and AI space. And, getting to go deep on this topic that was unfamiliar to me a few years ago has been a really valuable experience."

For those considering beehiiv for their newsletter, Edelman's endorsement is clear: "beehiiv covers all of the needs of an operator. So it's not just a place to write and publish a newsletter. It's also a place to really run a true media business and monetize your list and grow your list and analyze who your readership actually is, connect with other newsletters, do drip campaigns, and paid subscriptions."

In his final advice to prospective newsletter creators, Edelman emphasized that success comes from quality content delivered to the right audience, and that beehiiv provides all the necessary tools to execute that vision effectively.

Focus relentlessly on quality content that's "five times better than your competition"

Build a genuinely engaged audience rather than inflating subscriber numbers

Reinvest revenue into sustainable growth channels

Use platform analytics to continuously improve based on reader engagement

Consider acquisition as a viable exit strategy for successful newsletters

Discover how top creators, publishers, and brands use beehiiv

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