How Agree.com Gained 10,000 Users in 3 Months

Situation

Agree.com, a free e-signature and invoicing platform for businesses, needed to build a brand that connected with their target audience. CEO & Co-Founder Marty Ringlein wanted high-quality customer acquisition strategies that would drive sign-ups and build lasting brand recognition.

The company had a flexible marketing budget and tested several channels including organic social media, cold outbound campaigns, and paid ads. They saw potential in newsletters as a way to reach targeted audiences with meaningful content.

To make their newsletter advertising more efficient, Agree.com partnered with the beehiiv Ad Network—a decision that transformed their growth strategy.

Growth Highlights

• Reached 10,000 users within 3 months of launching their campaign
• Added another 10,000 users in just 7 weeks after doubling down on newsletter advertising
• Received increased inbound inquiries from both potential customers and investors
• Established stronger brand recognition among industry leaders

Challenge

Before using beehiiv's Ad Network, Agree.com struggled with the fragmented newsletter advertising landscape. Finding the right partnerships required significant time and effort, with thousands of independent newsletter creators to sort through.

Inconsistent pricing structures across different newsletters made cost efficiency difficult to determine. Each newsletter had its own pricing model, creating complexity in budget allocation and ROI calculations.

Unlike traditional paid media channels, newsletter advertising lacked an easy-to-scale, centralized marketplace. This made it hard for Agree.com to invest in newsletters effectively and limited their ability to scale through this channel.

Most importantly, Agree.com needed a solution that would bring in engaged, high-intent users who would convert and stay. While other channels delivered volume, quality remained a priority.

Key Challenges

• Navigating a fragmented newsletter advertising landscape with thousands of independent creators
• Managing inconsistent pricing structures across different newsletters
• Finding a scalable approach to newsletter advertising without a centralized marketplace
• Ensuring acquisition of high-quality, engaged users rather than just high volume

Solution

beehiiv's Ad Network provided Agree.com with a seamless solution to their newsletter advertising challenges. Instead of manually reaching out to individual creators, they gained instant access to a curated selection of high-quality newsletters through a centralized marketplace.

The platform simplified ad placement by standardizing pricing and providing clear performance analytics. This transparency allowed Agree.com to make data-driven decisions about their newsletter advertising investments.

beehiiv's platform enabled Agree.com to reach niche segments and reader types that aligned with their ideal customer profile. This targeting capability ensured better engagement with potential users who were more likely to benefit from their e-signature and invoicing platform.

Unlike traditional newsletter advertising, where deals must be negotiated one by one, the beehiiv Ad Network allowed Agree.com to scale their campaigns efficiently through automation. This efficiency made newsletter marketing one of their primary growth channels.

Results

The impact of integrating the beehiiv Ad Network into Agree.com's marketing strategy was substantial and immediate. Within just 3 months of launching their campaign, they reached 10,000 users—a milestone that validated their newsletter-focused approach.

Recognizing the success of this strategy, Agree.com doubled their investment in newsletter advertising through beehiiv. This decision accelerated their growth even further, helping them add another 10,000 users in just 7 more weeks, bringing their total to 20,000 users.

Unlike other advertising channels, newsletters delivered users who showed higher engagement and conversion rates. This quality difference reinforced the value of beehiiv's Ad Network as not just a volume driver but a source of valuable, long-term customers.

Perhaps most notably, after running ads in premium newsletters, Agree.com experienced a surge in inbound inquiries from both potential customers and investors who had seen the brand featured in their favorite newsletters. beehiiv's Ad Network didn't just generate users; it positioned Agree.com as a trusted brand among industry leaders.

Key Takeaways for Newsletter Creators

• Newsletter advertising can deliver both immediate customer acquisition and long-term brand value
• beehiiv's Ad Network solves the scaling challenges that previously limited newsletter marketing
• High-intent, niche audiences often convert better than large, generic audience segments
• Standardized pricing and clear analytics remove friction from newsletter advertising
• A centralized marketplace makes newsletter advertising accessible for companies of all sizes