How AdQuick Scaled Industry Sponsorships with beehiiv's Ad Network

Situation

AdQuick, a leading platform for out-of-home (OOH) advertising, faced the challenge of reaching relevant decision-makers efficiently. Under Adam Singer's leadership, they identified newsletters as a high-potential channel to engage their target audience.

After initial campaign testing, beehiiv's Ad Network proved so effective that it now accounts for 15% of AdQuick's total marketing budget. The platform has become integral to their strategy by delivering cost-effective brand visibility and consistent lead generation.

The success stems from beehiiv's ability to provide scalable newsletter sponsorships with premium placement and detailed performance metrics—solving key pain points that traditional industry trades couldn't address.

Growth Highlights

• beehiiv Ad Network now represents 15% of AdQuick's total marketing budget
• Consistent stream of high-quality marketing-qualified leads (MQLs)
• Better performance than traditional industry trades in both cost and effectiveness
• Improved tracking and measurability of newsletter sponsorship campaigns

Challenge

Before partnering with beehiiv, AdQuick struggled with the fragmented nature of newsletter advertising. While they recognized industry newsletters as valuable channels to reach decision-makers, there was no streamlined way to scale these efforts across their target market.

Traditional industry trade publications presented their own obstacles—high costs often pushed sponsorship placements into low-visibility areas like sidebars, diminishing impact. For AdQuick's lengthy sales cycle, starting meaningful conversations with potential clients was just as crucial as direct conversions.

The manual process of exploring individual sponsorship opportunities created inefficiencies in scale, cost management, performance tracking, and market reach. AdQuick needed a solution that could deliver quality at scale without the administrative burden.

Key Challenges

• No efficient way to scale newsletter sponsorships across a significant portion of the market
• Traditional industry trades were expensive and offered limited visibility placements
• Manual outreach to publishers created workflow inefficiencies and tracking difficulties
• Long sales cycle required focus on starting quality conversations, not just driving clicks

Solution

AdQuick turned to beehiiv's Ad Network as a comprehensive solution to their newsletter advertising challenges. The platform offered a single touchpoint to reach a significant percentage of their target market without managing dozens of publisher relationships.

The quality of beehiiv's audience was a key factor in AdQuick's decision. The platform ensured ads appeared in newsletters with truly engaged readers, resulting in better-qualified leads. Unlike traditional trade publications, beehiiv guaranteed above-the-fold placements for maximum visibility.

Perhaps most importantly, beehiiv's solution was cost-effective while providing robust performance metrics. AdQuick could run newsletter ads at scale for less than they spent on traditional industry trades, all while gaining better visibility into campaign performance.

Results

AdQuick's investment in beehiiv's Ad Network has delivered exceptional results across key performance indicators. The platform consistently generates high-quality MQLs who are ready to engage in meaningful sales conversations—crucial given AdQuick's longer sales cycle.

As Adam Singer notes: "Even getting conversations started is a win. On top of that, beehiiv also provides us with in-depth newsletter sponsorship metrics that are great." These metrics allow AdQuick to continuously optimize their newsletter advertising strategy.

The beehiiv Ad Network has become an indispensable part of AdQuick's marketing mix by solving their scalability and efficiency challenges. The combination of cost-effectiveness, premium ad placement, and the ability to reach the right decision-makers has made newsletter advertising a core channel for AdQuick's growth.

Key Takeaways

• OOH advertising platforms represent a valuable advertiser category for newsletters in marketing, business, and media verticals
• Above-the-fold placements consistently outperform sidebar or end-of-newsletter positions
• Detailed performance metrics are critical for advertisers with complex sales cycles
• Ad networks that aggregate quality newsletters can command premium rates from advertisers seeking scale
• Integration with existing marketing tech stacks enhances advertiser retention and spending