Segment condition charts, use cases, and examples

Segments offer a versatile way to organize your subscribers based on their engagement and attributes, empowering you to create highly personalized content. beehiiv provides a broad range of options for crafting segments, giving you a wide array of strategies to enhance your newsletter approach.

We’ll begin with a video walkthrough that highlights various use cases and segment examples. Afterward, we’ll showcase common segment setups and explain the logic behind segment conditions. Lastly, we’ll share detailed tables outlining the segment conditions available for customizing your static and dynamic segments.

Watch and learn: Introduction to segmentation (use cases and examples)

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Examples of segments

There are countless ways to segment your audience for more targeted engagement. Here are a few examples to help you get started:

All subscribers who opened or clicked a specific email

To find everyone in your list who has opened or clicked a specific email, you can use one of the following conditions in the segment builder:

(Attribute) Post → [name of your post] → was → Opened 

or 

(Attribute) Email to a segment → [name of your segmented email] → was not → Clicked

 

Find your most engaged subscribers

To find your most engaged subscribers using a benchmark of 80% open rate, you can use the following conditions in the segment builder:

(Attribute) Open rate → is greater than or equal to → 80

 

Find users who unsubscribed from your publication

To find everyone in your list who has unsubscribed, you can use the following conditions in the segment builder:

(Attribute) Status → is → Inactive

 

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Static and dynamic segment logic

When setting conditions for your static or dynamic segments, you can apply the following different logic types to further customize your segments.

• All (AND): Subscribers must meet all the conditions you've specified to be included in the segment.
• At least one (OR): Subscribers only need to meet any one of the conditions you've listed to be part of the segment.
• None: Subscribers do not have to meet any of the conditions you listed to be in the segment. 
• Segment Groups: This option lets you create more complex segments by grouping multiple segments together.

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Segment Condition Charts

When using Static or Dynamic segments, these are the available conditions that you can choose from.  

Subscriber Data/Attributes: Subscription Conditions

Conditions	Operators	Options
Subscription/Email	Is, is not, contains, does not contain, begins with, ends with, exists, does not exist	Set a value
Subscription/Status	Is, is not, contains, does not contain, begins with, ends with, exists, does not exist	Active, Inactive, Pending
Subscription/Tier	Is, is not, contains, does not contain, begins with, ends with, exists, does not exist	Free, Premium
Subscription/Signup Date	Is after, is on or after, is before, is on or before	Specific date, Relative date
Subscription/Unsubscribe Date	Is after, is on or after, is before, is on or before	Specific date, Relative date
Subscription/Custom Field	Is, is not, contains, does not contain, begins with, ends with, exists, does not exist	Set a value

 

Subscriber Data/Attributes: Location Conditions

Conditions	Operators	Options
Location/City	Is, is not, contains, does not contain, begins with, ends with, exists, does not exist	Set a value
Location/State	Is, is not, contains, does not contain, begins with, ends with, exists, does not exist	Set a value
Location/Country	Is, is not, contains, does not contain, begins with, ends with, exists, does not exist	Select Country

 

Subscriber Data/Attributes: Acquisition Conditions

Conditions	Operators	Options
Acquisition/Channel	Is, is not, contains, does not contain, begins with, ends with, exists, does not exist	Set a value
Acquisition/UTM Source	Is, is not, contains, does not contain, begins with, ends with, exists, does not exist	Set a value
Acquisition/UTM Medium	Is, is not, contains, does not contain, begins with, ends with, exists, does not exist	Set a value
Acquisition/UTM Campaign	Is, is not, contains, does not contain, begins with, ends with, exists, does not exist	Set a value
Acquisition/Referring URL	Is, is not, contains, does not contain, begins with, ends with, exists, does not exist	Set a value
Acquisition/Embed Source	Was, was not	Select Embed

 

Subscriber Data/Engagement

Conditions	Operators	Options
Email/Unique Opens	Is exactly, is not exactly, is greater than, is greater than or equal to, is less than, is less than or equal to	Set a value
Email/Open Rate	Is exactly, is not exactly, is greater than, is greater than or equal to, is less than, is less than or equal to	Set a value
Email/Unique Clicks	Is exactly, is not exactly, is greater than, is greater than or equal to, is less than, is less than or equal to	Set a value
Email/Click Through Rate	Is exactly, is not exactly, is greater than, is greater than or equal to, is less than, is less than or equal to	Set a value
Email/Unique Sends	Is exactly, is not exactly, is greater than, is greater than or equal to, is less than, is less than or equal to	Set a value
Mailbox Rejections/Deferred	Is exactly, is not exactly, is greater than, is greater than or equal to, is less than, is less than or equal to	Set a value
Mailbox Rejects/Bounced	Is exactly, is not exactly, is greater than, is greater than or equal to, is less than, is less than or equal to	Set a value

 

Email Data

Conditions	Operators	Options
Any email	Was, was not	Sent, received, opened, clicked
Automation Email	Was, was not	Sent, received, opened, clicked
Email to a segment	Was, was not	Sent, received, opened, clicked
Post	Was, was not	Sent, received, opened, clicked
Welcome Email	Was, was not	Sent, received, opened, clicked
Opt-in Email	Was, was not	Sent, received, opened, clicked

 

Behavior Data

Conditions	Operators	Options
Referral Count	Is exactly, is not exactly, is greater than, is greater than or equal to, is less than, is less than or equal to	Set a value
Poll Response	Was submitted, was not submitted	Select Poll Choice
Survey Response	Was submitted, was not submitted	Select a Form