How to add a custom redirect after a survey is submitted

Using Google Tag Manager, you can create a custom redirect for any time a subscriber submits a survey, in place of the confirmation page. This creates a perfect opportunity for you to keep your audience engaging with your content by redirecting them back to a page of your choice. 

Quick tips to get you started

• Sign in to Google Tag Manager: To create a custom redirect as outlined here, you’ll need to have a Google Tag Manager (GTM) account.  
  • Go to tagmanager.google.com and sign in. Make sure you are using a Google account.
• Connect your GTM account to beehiiv: Before proceeding, ensure your Google Tag Manager account is connected to your beehiiv account. 
  • Refer to this article for instructions on how to connect the two accounts.
• Create a survey: You’ll need an existing survey to set up a custom redirect. 
  • If you haven't created one yet, read this article to learn more about surveys and how to create them.
• Signup Flow redirects: If you're using a subscribe survey within a Signup Flow, you can already redirect your audience to continue through the flow and add a custom redirect at the end. 
  • Refer to this article for more details on creating a Signup Flow.

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How to add a custom redirect to a survey

1. Set up a custom trigger and tag in your Google Tag Manager account. Begin by creating a custom trigger in GTM to detect when someone completes your survey. After that, create a tag that executes the redirect code.
   
   
2. Log into your beehiiv account and from your left panel Dashboard, navigate to Audience > Surveys.
   
   
   
   
   
   
3. The surveys you’ve created will be listed. Locate the survey you want to create the redirect for, and click the three dots menu.
   
   
   
   
   
   
4. Select Copy url.
   
   
   
   
   
   
5. Go to tagmanager.google.com and sign in to your Tag Manager workspace.
   
   
6. From the left hand panel in your Google Tag Manager workspace, click Triggers > New.
   
   
7. For the Trigger Type, enter Click-All Elements.
   
   
8. Toggle the selection to Some Clicks.
   
   
9. Add the following filters: 

• Click text equals: Continue
• Page URL contains: [Your survey form URL]
  

10. Name the trigger something descriptive, like ‘Click Continue on Survey Form’.
    
    
11. From the left hand panel in your Google Tag Manager workspace, click Tags > New.
    
    
12. Type Custom HTML.
    
    
13. In the field, paste the following code. Replace “[redirect URL]” with the URL of the page you want to redirect users to.
    

    <script>
    window.location.href="[redirect URL]"
    </script>

14. Under Trigger, select the trigger you created in steps 4-11.
    
    
15. Give this new tag a name like ‘Survey Form Redirect’. Click Save.
    
    
16. Publish your changes and test the setup by submitting responses to your survey and clicking Continue.