Downgrade or cancelation options for paid subscribers

If you are monetizing your newsletter by offering paid subscriptions to your publications, it is best practice to also offer a quick and convenient way for your subscribers to downgrade or cancel their subscription at any time. 

With this in mind, beehiiv has a few easy routes built into your account that your subscribers can use to downgrade or cancel their subscription; via the footer of any of your posts, or from their subscription profile when logged into your publication website. 

How to update a paid subscription from the footer

Every publication’s email footer features a line and link to manage the subscriber's preferences where they can choose to downgrade, edit, or unsubscribe from.

Simply click on the word ‘here’ and the subscriber will be taken to their profile page within your publication, and can update their preferences on that page.

Selecting Downgrade will cancel a paid subscription and move the subscriber to a free tier, whereas, selecting Unsubscribe will cancel their subscription and unsubscribe the subscriber from all email communications. 

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How to update a paid subscription from the publication website

Anytime you offer paid subscriptions with your beehiiv account, your subscribers will also have the ability to log into your publication website. This is where they can manage their subscription, check on their referral status (if offered), and more.  

1. Go to the site of a beehiiv publication that you subscribe to and click on the profile icon found in the upper right hand corner.
   
   
   Note: If it is your first time or if you are logging in from somewhere new, you may be asked to provide your email to verify your identity.

    

2. Select the Manage Subscription option from the dropdown menu.
   
   
   
   
   
   

3. You’ll be brought to a page where you can update your subscription information.

   

On the General Information page, you can:

• Update your email address by entering the new email, then clicking Change.
• Add or edit your first or last name, then save changes by clicking Submit.
• Unsubscribe or cancel entirely by clicking Unsubscribe.
• Downgrade your subscription by clicking Downgrade.
  
  
  Reminder: Downgrading means you will not be charged again, but you’ll remain on your current paid plan until the end of your billing period, after which you’ll automatically move to the free tier. This action takes effect immediately.

On the Billing page, you can:

• View your current and upcoming payments.
• Change your plan by clicking Change Plan to view other paid options and select one.
• Update your billing information by clicking Update Billing Info, which will take paid subscribers to the publication’s Stripe billing portal to manage their subscription, payment method, and view invoice history.