Where to view post analytics

After publishing on beehiiv, each post has its own analytics dashboard where you can review performance and metrics directly from your account. Below, we’ll explain the content of each dashboard tab. Simply click on a tab to view its details.

1. From the left panel Dashboard, click on Posts.
   
   
   
   
   
   
2. Click on the name of one of your published posts to view its analytics and its dashboard will open.
   
   
3. Along with the name/title of the post, you’ll see the publish date, and whether it was published on Email, Web, or Email & Web.
   
   
   
   
   
   
4. If you click on the Edit post button, you can choose to View the web version of the post, Edit the allowable elements, or Archive the post.
   
   Note: Archiving a post will remove it from the web and your publication website but you will still be able to access it in your account. 

Overview Tab
The Overview tab will display the sent post with some collective stats up top. You’ll see the post Subject, Preview Text, the Web Audience, and the Email Audience you sent your post to. It will also highlight any segments that were included or excluded from receiving your post. 



Performance Tab

The post dashboard will open on the Performance tab showing Analytics for Email, and you can switch this view to Web or Email & Web. 

Email View

For Email, at a glance, you’ll see metrics for:

• Total number of Recipients, including the amount Delivered and the Delivery Rate percentage. 
• The Open Rate percentage, including the number of Unique Opens and Total Opens. 
• The Click Rate percentage, including the number of Unique Clicks and Total Clicks. 
• The Unsubscribe Rate percentage, including the number of Unsubscribes and Spam Reports.
  
  
  
  
  
  
• Under the Analytics when only Email is selected, you’ll also see a chart for Unique Opens Over Time.
  
  
  
  
  
  

Web View

When you switch the Performance tab view to Web, you’ll see the total number of Unique Page Views, Unique Clicks, and Total Clicks.





 

Email & Web View

When you switch the Performance tab view to Email & Web, you’ll see the number of Total Impressions and Total Clicks.









Clicks List

Are you wondering where you can see who clicks on the links in your posts? Below the Analytics area of the Performance tab, you’ll find a list of Clicks showing all of the links that were featured in the post along with the number of Unique Clicks, Total Clicks, and a View Details option. 

Click on the Export CSV button to download a CSV file showing the overview of clicks.  





Click Details

To see the specific subscribers who clicked a link, click on View Details on the right side of each URL. This will open the Click Details, showing numbers for Email Clicks, Web Clicks, and Total Clicks. Below this, you'll find a list of the subscribers who clicked the link, including the date and time of each click.

To download the list for each URL included in the post, click on the Export CSV button.



Click Map

To see more details about which links were clicked on in your post, click on View Click Map.

This will open the Click Map for the post on the right side, here you will see the click metrics overlaid on top of your content.








On the left side, you’ll be able to see the Clicks Summary overview and the Link Summary, both broken down by percentage.






Additionally, you can click on a link in the Link Summary section to view the link within your post.



Interactions Tab
When you click on the Interactions tab, it will open on Polls. 
Polls View
Polls show the engagement activity of the featured poll and any comments with options to:
• Export Results: You will get an email when the download is ready or you can view the status and download the file by going to Settings > Publication > Export Data > Recent Exports.
• Share Results: A copy of the results will be saved to your clipboard so you can share them elsewhere.
• Sort Comments: You can sort the comments by responses or see all responses.
  
  
  
 
Comments View
When you switch the Interactions tab view to Comments, you’ll see any comments that may have been reported so that you can take action if desired. You can also click on Log in and comment to reply to comments made by your subscribers.
 

 
From here, you can also manage who can comment on the post by clicking into the Permissions field. Choose from All subscribers, Premium subscribers only, Disabled, or Locked. Changes will be saved automatically.






Note: The 'Premium subscribers only' option is available exclusively for users with a Premium Subscription offering.
Top Subscribers View
When you switch the Interactions tab view to Top Subscribers, you’ll see the Email address, the number of Total Opens, Total Clicks, and if they have Unsubscribed from your Most Engaged Subscribers. 
 

A/B Test Tab

If you conducted an A/B Test for the post, you’ll be able to view the results by clicking on the A/B Test tab, otherwise no data will be shown here.

At the top, you’ll see metrics for the Duration of the test, the Sample Percentage of your subscriber list that was tested, and the total number of your Sample Size. The Variant will be the Winner (A) and the Control represents the other group (B); you can see the Open Rate percentage, total number of Recipients, and Opens for each.









Premium Data Tab

If the post was available to your premium subscribers, then you can click on the Premium Data tab to see a list of any subscriber Upgrades or Downgrades over time. To adjust the time variance, click on the arrow and select another option from the dropdown. 

 



If you haven't enabled premium subscriptions for your publication yet, you’ll have the option to do so from here. Click on Enable Premium Subscriptions to be taken to the relevant section in the app.