How to customize your newsletter footer

The footer appears at the end of your post, generally following the body content and email signature of your newsletter. It typically includes essential details like your company's address and an unsubscribe link, but you can also tailor it to include useful information such as contact details, social media links, or legal disclaimers.

With beehiiv, you can customize your footer’s appearance to match your branding and create a cohesive look throughout your newsletter. We’ll start by covering the required footer elements, then move on to how to customize your publication footer — including adding custom content.

For inspiration, check out the beehiiv blog: 6 Email Newsletter Footer Examples To Wow Your Audience.

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Required footer elements

There are a few elements in the beehiiv footer that cannot be changed:

• Address Requirement: By law, your email footer must include an address. While this element cannot be removed through design customization, you can edit the address in your publication settings. 
• 'Powered by beehiiv' tag: This tag helps us maintain competitive pricing and is an integral part of our business model. While it cannot be changed on most plans, we do offer private branding options for our Max and Enterprise customers.

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How to customize your post footer 

1. Open a new post draft or select to edit one of your saved posts.
   
   
2. The Post Builder will open on the Compose page. On the right side, you’ll see the Write and Style panels. By default, the Write panel is active. Click Style to access footer customizations.
   
   
3. The Style panel will open on the Basic tab. Switch to the Advanced tab.
   
   
   
   
   
   
4. The Background section will be open by default. Click to close it, then open the Email Footer section.

Advanced footer customization options

5. In the Email Footer section, you can edit the following aspects: 

• Colors: Customize the background color of the footer.
• Text: Choose the font family and font color for the footer text.
• Socials: Set the icon color and background color for social media links.
• Border: Adjust the top border’s thickness, width, and color.
• Margin: Modify the footer margin (either individually or all sides together).
• Padding: Adjust the padding around the footer (either individually or all sides together).
• Custom: Enable the Custom option and click Edit custom content to open the post editor.
  
  
  

Any changes made in the Style panel will instantly update on the post canvas.

Including additional custom footer content

6. When you select Edit custom content, a new window will open, allowing you to use all the post editor tools you’re familiar with.

7. To access the editor, type / in the Content box and make a selection to start creating your content. 
   
   
   
   
   
   
8. Above the Content box, you’ll also need to make sure to toggle on Enable Custom Footer Content? to ensure it appears at the top of your post footer.
   
   
   
   
   
   
9. Use the Preview option to see your custom footer in action.
   
   
   
   
   
   
10. When you’re satisfied with your changes, click Save at the bottom right corner.
    
    
    
    Tech Note: This footer will be unique to the specific email post or template, and you can create a different footer for each template if desired.