Understanding your Posts Report

As part of beehiiv’s 3D analytics suite, the Posts Report offers a comprehensive overview of your posts’ performance. With key metrics like email deliveries, open rates, click-through rates, and more, the Posts Report equips you with actionable insights to evaluate, refine, and execute your newsletter content strategy with confidence.

While the Posts Report offers a high-level view of your content's performance across all published posts, you can dive into the analytics dashboard for individual posts to explore detailed metrics for specific pieces of content.

To access your Posts Report, navigate to Analyze > Posts Report in the left panel of your account. You can export either tab of the report at any time by clicking Export tab to PDF. To download data for an individual table or graph, hover over it, click the 3 dots menu, and select Download Results.

In this article, we’ll guide you through each tab of the Posts Report, explaining its sections and what you can expect to find. Simply click on each tab below to reveal the content.

Overview Tab



The Overview tab provides a detailed breakdown of your content performance on a comprehensive dashboard. By default, it displays posts sent in the past 30 days, but you can adjust this by clicking the Post Sent At box to select a different date range.





You can further refine the data by adjusting the Subject or Content Tags filters to suit your needs.







Below the filter options, you’ll find your first set of analytics. These key performance indicators (KPIs) give you valuable insights into your content's overall performance.
You’ll see data for:

• Delivered: Total number of emails delivered within the specified time frame.
• Opened: Total number of emails opened during the specified time frame.
• Unique Clicks: Total unique clicks — each counted once per subscriber — within the specified time frame.
• Verified Unique Clicks: Number of verified unique clicks (validated individual clicks) during the specified time frame.
• Unsubscribed: Total users who unsubscribed during the specified time frame.
• Spam Reports: Number of times your content was reported as spam.
  
  
  

Tech Note: The data in this section is specific to the selected time frame and may differ from metrics elsewhere in your analytics.

KPI Charts

Next, you’ll see a set of charts that visualize each KPI as a percentage, offering helpful context to complement the earlier metrics. The charts include:

• Open Rate: Number of emails opened divided by emails delivered.
• Click-Through Rate: Number of subscribers who clicked at least one link divided by emails delivered.
• Verified Click-Through Rate: The number of verified unique clicks (individual clicks confirmed as valid), divided by the total number of emails delivered. 
• Unsubscribe Rate: Number of users who unsubscribed during the specified time frame, divided by the number of emails delivered. 
• Spam Report Rate: Number of users who sent a spam report, divided by the number of emails delivered. 



Post Engagement Funnel

Below the charts, the Post Engagement Funnel visualizes subscriber engagement with metrics for Delivered, Opened, and Verified Unique Clicks.








To the right of the funnel, you’ll find metrics for Unique Subscribers and Unique Posts during the selected time period.





Top Performing URLs

Next, you’ll see a ranked table of your Top Performing URLs. Clicking any link will take you directly to it. The table includes:

• Total Email Clicks
• Total Unique Email Clicks
  
  
  

Email Performance by Date

The Email Performance by Date graph visualizes your email performance over time, showing data for:

• Delivered
• Open Rate
• Click-Through Rate
• Verified Click-Through Rate



Each data point represents a post. Hover over any post to view specific metrics and the percent change from the previous post.





Tech Note: The percent change will populate when you post on a regular cadence. If your posting schedule is irregular, percent changes will only appear for the post with the shortest interval since the previous one within the selected time frame.

Web Performance by Date

Below the Email Performance graph, you’ll find a similar graph for Web Performance by Date, showing:

• Web Views
• Web Clicks
  



Each data point represents a post. Hover over any post to see detailed metrics and percent changes from the previous post.





Tech Note: The percent change will populate when you post on a regular cadence. If your posting schedule is irregular, percent changes will only appear for the post with the shortest interval since the previous one within the selected time frame.

All Post Data

Next, you’ll see a detailed table combining data for all your posts, including:

• Sent
• Delivered
• Total Opens
• Unique Opens
• Open Rate 
• Unique Clicks
• Click-Through Rate
• Verified Clicks
• Verified Click-Through Rate 
• Unsubscribed
• Unsubscribe Rate 
• Spam Reports 
• Spam Reported Rate
• Web Views 
• Web Clicks Unique 
• Web Click Rate 

Click the arrow next to any column heading to sort the table by that metric.





You can scroll horizontally to explore additional data columns.






Finally, at the bottom of the Overview tab, you’ll find the same metrics as the post data above, organized by content tags. This section provides insights into how your broader content pillars are performing, helping you assess trends beyond individual posts.






Scroll to the right to access additional metrics for your content tags.





Top Posts Tab
The Top Posts tab highlights your best-performing content in a detailed table, defaulting to posts sent within the past 30 days. To adjust the time frame, click the Post Sent At box and select your preferred date range.



You can further refine the data by adjusting the post Subject, tailoring the table to meet your specific needs.