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Updated: Mar 7, 2025

Why emails may look different in some subscribers' inboxes

Email formatting can vary depending on the email client and device a subscriber is using. While beehiiv ensures industry-leading email design and formatting, differences across email clients — such as Gmail, Apple Mail, and Outlook — can affect how emails appear.

Plain text emails provide the most consistent formatting across all email clients and devices. However, when design elements, colors, and images are added, email rendering can differ. For example, an email viewed on an Android device with Yahoo Mail may not display exactly the same as one opened in Outlook on an iPhone. These variations are due to the way each email client processes HTML and CSS.

For the best results, we recommend testing your emails across multiple clients and devices before sending.

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