Options on the Web page of the post flow

The Web page in the post creation flow allows you to adjust all of the settings for the web version of your post. From editing the URL slug to creating an audio version of your newsletter, you have full control to customize your readers' experience.

The ‘Web’ tab or page is one part of the overall post creation process, organized into five tabs (Compose, Audience, Email, Web, Review) at the top of the Post Builder. The post flow is designed to guide you step-by-step through crafting and publishing a post, using the ‘Next’ button to move between pages. If you prefer to navigate out of order, you can use the five tabs to jump directly to any stage of the process.

Quick tips to get you started

• Thumbnail options for your post can be found on both the Compose and Web pages. You can upload a thumbnail in either, or your default publication thumbnail will be used if none is selected.
• The Web page options outlined below are for SEO settings for the individual post. More general SEO settings can be found in the Website Builder. 
• We’ve created a guide and FAQ for Audio Newsletters to help you make the most of this feature for your readers.
• Additional articles are linked throughout the following steps for further guidance.

---

How to adjust the settings found on the Web page of the post flow

1. From the left panel Dashboard, click Start Writing, or open a post that you would like to edit.
   
   
   
   
   
   
2. The Post Builder will open on the Compose page where you can create your post as usual or review your content. Once you’re satisfied with everything, click Next to proceed.
   
   Alternatively, you can click the Web tab and jump down to Step 5.
   
   
   
   
   
   
3. You’ll be taken to the Audience page, where you can select the audience you want to send to for both email and web. When you’ve completed selecting your audience preferences, click Next to proceed.
   
   Alternatively, you can click the Web tab and jump down to Step 5.
   
   
   
   
   
   
4. You’ll be taken to the Email page, which gives you control over your sending details. This where you can customize the subject line with an A/B test, add preview text, and adjust your social sharing links.
   
   After your sending details are to your liking, click Next to proceed to the web settings.
   
   
   

Post URL (slug) settings

5. The Web page will open and you’ll see the option to adjust your Post URL (slug) at the top. To automatically sync the URL with your post title, simply click the Refresh icon.
   
   
   
   
   
   
   Tech Note: When you customize your Post URL, words must be separated by hyphens to follow standard URL formatting rules. If you type spaces between words in this field, they will automatically be converted to hyphens when you leave the text box.

    

Thumbnail Review

6. On the Web page, you can review or select your post thumbnail (if not already chosen on the Compose page). Hover over the image to replace it, or click the trashcan icon to delete it. This image will be used as the thumbnail in your feed and for SEO purposes.
   
   
   Reminder: The recommended thumbnail size is 1200px by 630px.
   
   
   
   
   
   You can also toggle the option to Show thumbnail on top in web to feature it on your web post.
   
   

Advanced email capture

7. Below the thumbnail settings, you'll find the Advanced email capture options, which offer 3 choices in a dropdown: Gated, Popup, or None.
   
   
   
   
   
   Gated: Selecting Gated means only active subscribers can access the full web post. Logged in subscribers can view the content without any interruptions, while new visitors will be prompted to subscribe before accessing the post.
   
   
   
   
   
   Popup: Selecting Popup means a subscription option will appear within your post, preventing readers from reading more while encouraging them to subscribe to your newsletter.
   
   
   

Comments on your post

8. In the Comments section, you’ll have the option to manage comments for your post.
   
   Click on the down arrow next to All subscribers and choose between it and Paid subscribers only, Disabled: Hide comments section, or Locked: Show comments section, but disable new comments.
   
   
   

Audio newsletter options

9. Under Audio Newsletter, you can enable the option to create an audio version of your newsletter by toggling it on. You can also choose the voice for the audio by selecting from the dropdown menu.
   
   
   

SEO Settings 

10. Under SEO settings, you’ll find your post SEO options, allowing you to customize the meta title and description for your post as it appears in search engines and on social media.
    
    To sync the meta title with your post title or the meta description with your subtitle, click the Refresh icon. A preview will be displayed under each option, showing how your post will appear in search results or social media feeds.
    
    
    
    
    
    
    Note: Meta titles are limited to 60 characters while meta descriptions can have up to 145 characters.

     

Post Visibility 

11. In the Post Visibility section, you can choose to Hide the post from feed by toggling the option on or off. This will prevent the post from appearing on your publication’s website.
    
    Additionally, you can toggle the option to Feature the post on your homepage. You can feature up to 6 posts, and the current number of featured posts will be displayed.
    
    
    
    
    
    
12. To view your featured posts, click Manage featured posts.
    
    
    
    
    
    A Featured Posts popup will display the titles of the posts currently featured on your publication site (when enabled). You can remove a post by clicking the X or reorder them by clicking and dragging. Once you're done, click Confirm to save changes to your featured posts.
    
    
    

Advanced Settings

13. In Advanced Settings, you can set a Custom display date by clicking the calendar icon and selecting a new date, it will then show in parentheses above the field.
    
    
    

     

    Tech Note: The publish date is shown by default, but you can override it for display purposes without changing the actual publish time.