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Updated: Aug 6, 2024

How to use Branch nodes in automations

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Branch nodes allow you to create more robust automations by setting multiple paths in an automated journey based on whether certain conditions are met or not.

How to add a True/False branch node to an automation

  1. From the left panel in your account, go to Audience > Automations and then either create a new automation or open an automation that you would like to update. 

  2. Once in the automation builder, place the Branch node action after any trigger/step that you’d like to segment your subscribers into two separate paths based on a condition.



  3. Specify the condition(s) on which to segment subscribers by configuring the node and adding Custom conditions.



  4. Add additional steps in the Yes and No arms as needed.

    Yes signifies the conditions are met, in this example all subscribers whose email contains "beehiiv".
    No signifies the conditions are not met, in this example, all subscribers whose email does not contain "beehiiv".



  5. Select Save to complete the step and then continue to build out different steps/actions for each path.
Pro Tip: You can have multiple Branch nodes within an automation, as well as multiple conditions within the same Branch node.

 

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