Overview of your account dashboard

Upon logging into your beehiiv account, you'll be greeted by the dashboard, which includes four main tabs: Overview, Audience, Engagement, and Monetization. You can easily customize the timeframe of the data shown in the tabs by clicking on the down arrow next to the timeframe on the right. 

This article will guide you through the features and functionalities of each of the 4 tabs of your beehiiv dashboard, helping you make the most of the valuable insights and at-a-glance data they provide. We'll cover the various aspects of the tabs below. Click on each section to explore its content in detail.

Overview tab options

The Overview tab consolidates some of your high-level metrics like your list size, key engagement data, recent posts, and gives you easy access to resources. 

Quick metrics across the top

• Active Subscribers: The total number of active subscribers, including the percentage change over the selected timeframe. This section also features a chart just below it displaying the progress of your active subscribers throughout the selected period.
• Open Rate: The current open rate percentage, along with the percentage change over the selected timeframe.
• Click Rate: The current click rate percentage, along with the percentage change over the selected timeframe.

Active Subscribers chart

The Active Subscribers chart, located beneath your quick metrics, displays all active subscribers within your selected time frame. Click the download icon in the top-right corner of the chart to download it as an image or as a CSV file.



 

beehiiv impact chart

Below the Active Subscribers chart, you’ll find the beehiiv impact chart. This chart displays the number of subscribers acquired through the beehiiv network compared to other growth channels.





 

Right panel resources

In the right panel of the Overview tab you’ll find: 

• Recent Posts: View your 3 most recent newsletter posts.
• Your Current Streak: Track your progress and maintain your newsletter streak.
• Link Resources: Easily copy the URL links for your account Home page and Signup page. 
• Need Help: Access various resources for quick assistance.
  
  
  

 

Audience tab options
The Audience tab provides a snapshot of key metrics, including subscriber growth, unsubscribe rates, and net subscriber changes over the selected timeframe.
Quick metrics across the top
• New Subscribers: The total number of new subscribers, plus the percentage change over the selected timeframe.
• Unsubscribes: The current percentage of unsubscribes, plus the percentage change over the selected timeframe.
• Net Subscribers: The current percentage of net subscribers, plus the percentage change over the selected timeframe.
  
  
  
 
Subscription Events chart
Below your top 3 audience metrics, you’ll see a Subscription Events chart. Subscription Events include all events for your publication, including premium upgrades and downgrades. 
Top Acquisition Sources and Referrers
Below the Subscription Events chart, you’ll find a helpful recap of your new subscribers categorized and ranked by the Top Acquisition Sources and a Top Referrers list with links to click out and view a full report of either.

 
Right panel resources
In the right panel of the Audience tab, you’ll find some helpful recommendations to help streamline your growth and audience analysis. Simply click on the feature or tool, and you’ll be brought directly to it on the platform.
• Grow your list: Use this list of tools and features that are curated to supercharge your newsletter’s growth. 
• Analyze your list: See all the data you need to help you better understand your audience.
  
  
  
Engagement tab options
The Engagement tab lets you choose a timeframe to analyze your Open Rate, Click Rate, and Impressions. Once sufficient data is collected, you'll also see the percentage change for each metric over the selected period. Positive changes are highlighted in green, while decreases are shown in red.
Quick metrics across the top
• Open Rate: Your current open rate percentage, plus the percentage change over the selected timeframe.
• Click Rate: Your current click rate percentage, plus the percentage change over the selected timeframe.
• Impressions: The total number of impressions your newsletter has received, plus the percentage change over the selected timeframe.
Top posts data
The Top posts data is beneath your quick metrics and shows you the top posts in your chosen time frame. You can filter by Open Rate or Click Rate by clicking on the down arrow option at the top of the section. 

 
Right panel resources
In the right panel of the Engagement tab, you’ll find quick links to additional tools for enhancing your newsletter content. Click on any recommendation to be taken directly to that feature on the platform.
• Perfect your newsletter: Use these tools to create a visually stunning newsletter.
• Build your website: Design a website that captures and engages your readers.
  
  
  
  
  
  
Monetization tab options

The Monetization tab focuses on Boosts and premium subscriptions. We plan to add earnings reporting for Ad Network revenues in the near future. Currently, you can access data on your premium subscriptions and Boosts.

Quick metrics across the top

• Ads: Coming soon!
• Premium Subscriptions: Total earnings from premium subscriptions over the selected timeframe.
• Boosts: Total earnings from Boosts over the selected timeframe, along with a chart displaying the progress of your Boost Earnings during that period.
  
  
  
  
  
  

Recommended Boost Offers

Below your Boost Earnings chart, you’ll find a selection of Recommended Boost Offers. These offers provide additional opportunities to monetize your newsletter.

If you’re already using Boosts and have a Stripe account, simply click the Apply button next to any offer to get started. If you’re new to Boosts, click the Boosts Marketplace button to explore and set up your options.






 

Right panel resources

In the right panel of the Monetization tab, you'll find quick links to additional ways to boost your earnings from your newsletter. Click on any of these recommendations to be directed to the relevant features on the platform.

Start earning more: Explore curated links to monetize your content and increase your revenue.