Grow Boosts dashboard overview

Boosts is a two-sided marketplace that connects newsletters looking to grow their audience with publishers promoting other newsletters for revenue. You can participate in one or both sides of the Boosts marketplace (Grow and Monetize), but using them together can maximize your success.

When using Grow Boosts, you’re paying for verified subscribers referred to your newsletter. To help you track and optimize your acquisition strategy, beehiiv provides a comprehensive dashboard with key insights and performance metrics for each publication you partner with — allowing you to make the most of your budget.

This article breaks down the types of data you’ll see and provides a walkthrough of each dashboard tab, explaining its sections and what to expect. Simply click on the sections below to explore its details.

To access your Grow Boosts dashboard, navigate to Grow > Boosts in the left panel of your account. 

Quick reference key

Boosts terms and definitions

You can quickly reference key terms anytime on your Grow Boosts dashboard by clicking Explain metrics. For your convenience, we’ve also listed their definitions below.





App Term	Description
Total Subscribers	The total number of subscribers that other publications have sent you via Boosts.
Verified Subscribers	Subscribers who have been accepted by our verification process. You only ever pay for verified subscribers, which prevents you from paying for low quality and/or fake subscribers.
Pending Subscribers	Subscribers who you haven't yet paid for, currently going through our verification process. This process takes between 10-17 days for our normal verification process (recommended), or as little as 3 days for our relaxed verification process.
Pending Spend	The amount in escrow tied to those subscribers currently going through the verification process. Funds associated with subscribers who fail verification will be returned to your beehiiv wallet and made available to spend again.
Total Spend	This is the amount you have already paid for verified subscribers.
Total Emails Sent	This is the number of emails that have been sent to your verified subscribers.
Total Unique Opens	This is the total unique number of emails that have been opened by your verified subscribers.
Total Clicks	This is the total number of email links clicked by your verified subscribers.
Open Rate	This is the open rate of your verified subscribers. It is calculated by dividing the number of unique opens by the number of emails sent.
Click Through Rate	This is the click through rate of your verified subscribers. It is calculated by dividing the number of clicks by the number of emails sent.

View quick stats up top
Top Metrics
Across the top of your dashboard, you'll find high-level metrics summarizing your Boost performance across all partnered publications as well as your available balances, organized into 4 sections.



Verified Subscribers
This section displays the full number of subscribers that you have acquired through Boosts.
• Verified Subscribers: Subscribers who have been accepted by our verification process. 
• Total Subscribers: The total number of subscribers that other publications have sent you via Boosts.
• Pending Subscribers: Subscribers who are currently going through our verification process, but haven't paid yet.
  
  
  
  
  
  
  Tech Note: beehiiv verifies subscribers to ensure quality and engagement. As the boosting publisher paying for subscribers, you can set additional criteria, such as country restrictions. Pending subscribers indicate that the system is assessing whether the subscriber meets all conditions. Once verified, the subscriber is moved into the Total amount.
Open Rate
The Open Rate section gives you a quick overview of the quality of the subscribers you’ve acquired through Boosts, as well as the Click Through Rate, and Unsubscribe Rate.
• Open Rate: The open rate of your verified subscribers, calculated by dividing the number of unique opens by the number of emails sent.
• Click Through Rate: The click through rate of your verified subscribers, calculated by dividing the number of clicks by the number of emails sent.
• Unsubscribe Rate: The unsubscribe rate of your verified subscribers, calculated by dividing the number of clicks by the number of emails sent.
  
  
  
Total Spend
This section has an overview of the total amount that you have paid for your verified subscribers, as well as how much you have pending in escrow.
• Total Spend: The amount you have already paid for verified subscribers.
• Pending Spend: The amount in escrow tied to those subscribers currently going through the verification process.
  
  
  
  
  
  Note: Funds associated with subscribers who fail verification will be returned to your beehiiv Wallet and made available to spend again.
Available Balance
• Available Balance: The amount of funds you currently have available in your wallet.
• Escrow Balance: The total amount of funds set aside specifically for Email Boosts. When you approve an Email Boost, your partner can make up to $X. But, to ensure those funds are not used before they send the email (and they could earn less than the maximum), it’s set aside in escrow.
  
  
  Note: Your Escrow Balance may be different from your Pending Spend as your Pending Spend is money in escrow for subscribers being verified, and your Escrow Balance is the money set aside for Email Boosts.
Analyze current Boosts partnerships

Overview Tab

After opening your Grow Boosts dashboard, you'll automatically be on the Overview tab where you’ll see your current live Boosts offer, if you have one.

Note: Each publication is limited to having one live Boosts offer in the Marketplace at any given time.








Next to your offer under Boost Channels Enabled, you'll find the Cost per acquisition that has been set for the offer and the Max spend limit for email boosts, which is the total amount you’ll pay for an Email Boost specifically.

Under Quality Controls, you’ll find an overview of the parameters you’ve set for the offer.

To update your current offer, click the pink Edit Offer button on the right side of the page. Saving a new offer will automatically replace your previous one, making it your active Boosts offer. You can also edit an active offer from the Offer History tab (more on this below).

View and search the table of your partnered publications

Scrolling past the 4 tabs on your Grow Boosts dashboard, you'll find a detailed summary of performance metrics for all newsletters/publications you’ve partnered with through Boosts.

• The Status column displays the current state of each publication, marked as Live, Paused, Rejected, Inactive, or Archived.
• The far-right 3 dots menu column allows you to manage publications by choosing options like Resume, Pause, or Report for paused or live offers.








At the top of the list, you’ll see an Enable auto-pause option. Clicking this opens a form on the right side where you can create custom rules to automatically pause campaigns that are below your desired open rate thresholds.

Set an open rate percentage, specify the number of subscribers the rule applies to, and then click Enable auto-pause to activate it.





Insights displayed in the table

Each Boost agreement includes the following key details:

• Offer CPA
• Open Rate %
• Acceptance Rate %
• Pending Subscribers
• Verified Subscribers
• Total Subscribers
• Pending Spend
• Total Spend

Additionally, the Status column indicates the current state of each Boost:

• Live: The Boost is active, your partners are eligible to earn revenue, and the Boost will be available in the Boosts Marketplace for new publications to apply.
• Active: The Boost is no longer live in the Boosts Marketplace, but existing partners are able to continue to boost your publication and get paid.
• Paused: The Boost has been paused by you (via the Grow side).
• Inactive: The Boost was disabled by the other publication (via the Monetize side).
• Pending: When a publication applies to boost your publication, pending means that they are currently awaiting your approval. If you invited the publication to boost your publication, pending means that you are currently awaiting their approval.
• Rejected: You rejected the Boost application.
• Archived: The Boost has been archived and you will no longer be paying out that publication to boost yours.

Click the name of any publication to access their publication-specific page.



Drill in on partner publications
Accessing publication-specific pages
Click the name of any publication in your table to open its publication-specific page. This page provides an in-depth look at how each publication you’re partnering with through Boosts is performing.
At the top, you'll find an overview of the publication, including:
• Their target audience and publication categories.
• Their publication URL.
• How long you’ve been partnering with them.



If you wish to toggle on or off Direct Links, you can find that option in the top-right.



Reminder: Direct Links are toggled off by default for all Boost agreements made after January 30, 2025. You can enable them by using the toggle in the publication-specific page. If your Boost agreement was made before this date, you can still disable Direct Links using the same toggle.
If at any point, you suspect abuse from your Boosts partner, click the Report Abuse button from this page to alert the beehiiv security team.



Boost Channels

The Boost Channels section is divided into 2 tabs: Web and Email. Each tab contains a table to help you analyze performance by channel. Above each table, you can use dropdowns to filter and sort your data.
Web: The Web tab provides insights into the funds spent on your partner boosting your publication via the web. If the publication’s Boosts are currently Live, you can click the 3 dots menu to pause your Boost.



Email: The Email tab provides insights into the funds spent on your partner boosting your publication via email. If the publication has a boost that is currently Pending, click the 3 dots menu for the option to Accept or Reject the Boost application.

Tech Note: Accepting the Email Boosts will immediately reserve the max spend of the Boost offer in escrow.
Review pending Boost applications
Applications Tab
Switching over to the Applications tab, you’ll find all applications to your boost offer consolidated into 2 tabs, Web Applications and Email Applications
Tech Note: To ensure only publications you trust can access Boosts, we only allow publications that you’ve already approved for Web Boosts to apply to your Email Boosts.
Web Applications

Each web applications will show:
• Publication name, logo, and link: Click the publication name or logo to open its website.
• Join Date: The date the publication was created in beehiiv.
• Total Posts: The total number of web posts the publication has published.
• Country Majority: The top countries from which the publication’s readers are located.
• Size: The total number of subscribers with the amount of new subscribers highlighted. Hover over the field to reveal the full subscriber stats.
• Growth: Presented as a percentage based on the last 30 days, you’ll see Very Slow, Slow, Average, Fast, or Very Fast highlighted. Hover over the field to reveal all options.
• Engagement: The publication’s open rate categorized as Poor, Low, Average, Good, or Excellent. Hover over the field to reveal all options.
• Boost Quality: Based on conversion, acceptance rate, our proprietary verification method.
Click the name of any publication to go to their website. Click on the application to open a modal specific to that publication, where you can hone in on the publication’s details and compare the metrics of the publication against your own to determine if your potential partnership would be a good fit.



From this modal, you also have the option to Reject, Accept, or Report Publication for abuse.

Filtering Options
You can also use filters for your web applications data, allowing you to focus on the partner attributes and metrics most relevant to your needs. Attributes you can filter include Category, Publication Language, Audience Demographic, and Number of Posts, while filter metrics include Size, Growth, Engagement, and Boosts Quality.

Additionally, you can save your filters to quickly reference them later, ensuring you retain the perfect combination for your workflow as new applications are submitted.
Accepting or rejecting web applications in bulk
Processing web applications in bulk allows you to efficiently manage submissions by accepting or rejecting multiple applications at once.

For example, if you consistently reject publications with less than 100 posts, simply set the ‘Number of posts’ filter to ‘less than’ > ‘100’ and reject all applications that meet this criterion in one action.

Create the filter:



Then bulk reject the results:


Create auto-accept rules
For a more automated approach to managing growth, you can enable auto-accept rules to handle these actions automatically. By clicking on Enable auto-accept next to the Filters option, a form will appear on the right for you to set specific parameters that determine which publications are accepted without manual review. On the form, simply set your parameters and then click Enable auto-accept.






Email Applications
Clicking on the Email Applications tab will switch your view to your current email applications.



Each email application will show:

• Publication name, logo, and link: Click the publication link to open its website. 
• Newsletter Categories: View the up to 3 categories the publication selected as its genres. 
• Application submission date: The amount of time that has passed since the publication submitted their email application.
• Review Options: Click the arrow to reveal options to Review, Accept, or Reject the email application.
View expenses and subscriber graphs
Insights Tab
The Insights tab is dedicated to showing you macro trends with respect to subscriber growth and total spend across all of your Boosts. Each chart also shows the highest paid partner or driver of growth for the selected time period.

You can adjust the viewed dates by clicking on the down arrow next to All time found at the top right of each chart.

Track Boost offer history performance

Offer History tab

The Offer History tab allows you to track and compare the historical performance of your boost, factoring in when you update and change your CPA over time. Click the 3 dots menu to reveal options to View Web Boosts, View Email Boosts (if enabled), Disable, Archive, or Edit an offer (read on for details of these)



How to disable, archive, or edit boost offers

While on the Offer tab, you can access various options for each offer by clicking on the 3 dots menu found at the far right of the respective offer.
Here’s what each option controls:
View Web Boosts: Allows you to view only your Web Boosts.
View Email Boosts: Allows you to view only your Email Boosts.
* The View Email Boosts option will only appear when you have an email boost agreement with the publication.

Disable: When you disable an offer, the publications currently boosting you can continue to send you subscribers, but your offer will be removed from the marketplace so nobody else will be able to apply to it.
* You can also choose to reactivate a disabled offer by publishing it again as your live offer (since there can only be one live offer at a time.)

Archive: If you archive an offer, it will end it as an active boost and be removed from the marketplace.
* Please note that archiving a boost is permanent and cannot be reactivated.

Edit: You can only edit your current live offer. Additionally, saving a new offer will end any previous offer and become your live Boosts offer.
* If you edit the CPA, this will end your current offer and the new CPA will be published as your new live offer in the marketplace where publications can apply to boost it.