Grow Boosts dashboard overview

 Boosts operates as a robust two-sided marketplace, connecting newsletters looking to grow their audience with publishers looking to promote other newsletters while generating revenue; making it a fantastic opportunity to both grow your audience and monetize your newsletter. You can choose to participate in one or both sides of the Boosts marketplace (grow and monetize), but for optimal success it’s best to take advantage of them in tandem.

In this article, we’ll be looking at the Boosts dashboard in your account, detailing the functionalities of each of the 4 tabs available; Overview, Applications, Insights, and Offer History. 

After setting up your Boosts account and adding funds to your wallet, you’ll access your Grow Boosts dashboard under Grow > Boosts in the left panel of your account.

Upon visiting your Grow Boosts dashboard, at a glance you’ll see:

• Verified Subscribers: Subscribers who have been accepted by our verification process. 
  • Total Subscribers: The total number of subscribers that other publications have sent you via Boosts.
  • Pending Subscribers: Subscribers who are currently going through our verification process, but haven't paid yet. 
• Open Rate: The open rate of your verified subscribers, calculated by dividing the number of unique opens by the number of emails sent.
  • Click Through Rate: The click through rate of your verified subscribers, calculated by dividing the number of clicks by the number of emails sent.
  • Unsubscribe Rate: The unsubscribe rate of your verified subscribers, calculated by dividing the number of clicks by the number of emails sent.
• Total Spend: The amount you have already paid for verified subscribers.
  • Pending Spend: The amount in escrow tied to those subscribers currently going through the verification process.
    
    Note: Funds associated with subscribers who fail verification will be returned to your beehiiv wallet and made available to spend again.
• Available Balance: The amount of funds you currently have available in your wallet. 
  • Escrow Balance: The total amount of funds set aside specifically for email boosts. When you approve an email boost, your partner can make up to $X. But, to ensure those funds are not used before they send the email (and they could earn less than the maximum), it’s set aside in escrow.

Overview Tab

Overview Tab

After opening your Grow Boosts dashboard, you'll automatically be on the Overview tab where you’ll see your current live Boosts offer, if you have one.

Note: Each publication is limited to having one live Boosts offer in the marketplace at any given time.



Next to your offer under Boost Channels Enabled, you'll find the Cost per acquisition that has been set for the offer and the Max spend limit for email boosts, which is the total amount you’ll pay for each offer.

Under Quality Controls, you’ll find an overview of the parameters you’ve set for the offer.

To update your current offer, click the pink Edit Offer button on the right side of the page. Saving a new offer will automatically replace your previous one, making it your active Boosts offer. You can also edit an active offer from the Offer History tab (more on this below).

Scrolling past the 4 tabs on your Grow Boosts dashboard, you'll find a detailed summary of performance metrics for all newsletters/publications you’ve partnered with through Boosts.

• The Status column displays the current state of each publication, marked as Live, Paused, or Archived.
• The far-right Actions column allows you to manage publications by choosing options like Resume, Deactivate, or Report for paused or live offers.





At the top of the list, you’ll see an Enable auto-pause option. Clicking this opens a form on the right side where you can create custom rules to automatically pause campaigns that are below your desired open rate thresholds. Set an open rate percentage, specify the number of subscribers the rule applies to, and then click Enable auto-pause to activate it.





Applications Tab
Applications Tab
Switching over to the Applications tab, you’ll find all applications to your boost offer consolidated into two tabs, Web Applications and Email Applications.
Tech Note: To ensure only publications you trust can access Boosts, we only allow publications that you’ve already approved for Web Boosts to apply to your Email Boosts.
Web Applications
Each web applications will show:
• Publication name, logo, and link: Click the publication name or logo to open its website. 
• Join Date: The date the publication was created in beehiiv.
• Total Posts: The total number of web posts the publication and published. 
• Country Majority: The top countries from which the publication’s readers are located.
• Size: The total number of subscribers with the amount of new subscribers highlighted. Hover over the field to reveal the full subscriber stats. 
• Growth: Presented as a percentage based on the last 30 days, you’ll see Very Slow, Slow, Average, Fast, or Very Fast highlighted. Hover over the field to reveal all options. 
• Engagement: The publication’s open rate categorized as Poor, Low, Average, Good, or Excellent. Hover over the field to reveal all options. 
• Boosts Quality: Based on conversion, acceptance rate, our proprietary verification method.

Filtering Options
You can also use filters for your web applications data, allowing you to focus on the partner attributes and metrics most relevant to your needs. Attributes you can filter include Category, Publication Language, Audience Demographic, and Number of Posts, while filter metrics include Size, Growth, Engagement, and Boosts Quality.

Additionally, you can save your filters to quickly reference them later, ensuring you retain the perfect combination for your workflow as new applications are submitted.
Accepting or rejecting web applications in bulk
Processing web applications in bulk allows you to efficiently manage submissions by accepting or rejecting multiple applications at once.

For example, if you consistently reject publications with less than 100 posts, simply set the ‘Number of posts’ filter to ‘less than’ > ‘100’ and reject all applications that meet this criterion in one action.

Create the filter:




Then bulk reject the results:



Create auto-accept rules
For a more automated approach to managing growth, you can enable auto-accept rules to handle these actions automatically. By clicking on Enable auto-accept next to the Filters option, a form will appear on the right for you to set specific parameters that determine which publications are accepted without manual review. On the form, simply set your parameters and then click Enable auto-accept.



Email Applications
Clicking on the Email Applications tab will switch your view to your current email applications.

Each email application will show:
• Publication name, logo, and link: Click the publication link to open its website. 
• Newsletter Categories: View the up to 3 categories the publication selected as its genres.
• Application submission date: The amount of time that has passed since the publication submitted their email application.
• Review Options: Click the arrow to reveal options to Review, Accept, or Reject the email application.
Insights Tab
Insights Tab
The Insights tab is dedicated to showing you macro trends with respect to subscriber growth and total spend across all of your Boosts. Each chart also shows the highest paid partner or driver of growth for the selected time period.

You can adjust the viewed dates by clicking on the down arrow next to All time found at the top right of each chart.

Offer History Tab
Offer History Tab
The Offer History tab allows you to track and compare the historical performance of your boost, factoring in when you update and change your CPA over time. Click the down arrow next to Actions to reveal options to View Web Boosts, View Email Boosts, Disable, Archive, or Edit an offer (read on for details of these).

While on the Offer History tab, you can access various options for each offer by clicking on the Actions button found at the far right of the respective offer.

Here’s what each option controls:

• View Web Boosts: Allows you to view only your Web Boosts. 
• View Email Boosts: Allows you to view only your Email Boosts. 
• Disable: When you disable an offer, the publications currently boosting you can continue to send you subscribers but your offer will be removed from the marketplace so nobody else will be able to apply to it. 
  • You can also choose to reactivate a disabled offer by publishing it again as your live offer (since there can only be one live offer at a time.) 
• Archive: If you archive an offer, it will end it as an active boost and be removed from the marketplace. 
  • Please note that archiving a boost is permanent and cannot be reactivated.
• Edit: You can only edit your current live offer. Additionally, saving a new offer will end any previous offer and become your live Boosts offer. 
  • If you edit the CPA, this will end your current offer and the new CPA will be published as your new live offer in the marketplace where publications can apply to boost it.