Optimize Performance with A/B Testing
Experiment with subject line variations, and let data guide you to your newsletter's full potential.
Benefits
With Beehiiv A/B testing you can experiment, optimize, and grow your audience with ease.
Data-Driven Decisions
A/B testing empowers you to make statistically valid, informed decisions based on actual user behavior, not just hunches or assumptions.
Increase Engagement
By testing and implementing the best performing subject lines, you can enhance your newsletters' effectiveness, leading to higher open rates, click-through rates, and overall engagement.
Reduce Risk
By testing changes on a smaller segment of your audience first, you can mitigate the risk and increase the velocity of learning.
Continual Improvement
A/B testing promotes a mindset of continual learning and improvement. By regularly testing, learning, and iterating, you can continuously enhance your newsletter's performance.
How it works
Develop Variations
Create multiple versions of the subject line to compare their performance, ensuring they are distinct and relevant to your audience.
Set Test Parameters
Establish the sample size and test duration that will guide your experiment.
Analyze Results
Assess the performance of each variation and identify the best-performing option.
Implement and Learn
Apply the insights gained from your A/B tests to improve your future sends.
What are you waiting for?
It's never been easier to start earning additional revenue.
Optimize with A/B TESTING
Increased Open Rates
By testing different subject lines, you can determine which variation drives higher open rates, improving overall email performance.
Enhanced reader engagement
By understanding which subject lines resonate with your audience, you can craft more appealing content, increasing the likelihood that subscribers will open, read, and interact with your newsletters.
Data-driven content optimization
A/B Testing allows you to make informed decisions when crafting subject lines and refine your content strategy based on real audience feedback.
“We use A/B testing of each and every newsletter. Without testing you are literally throwing opens down the drain. beehiiv allows us to make sure we are optimising every send.”
Open Source CEO
“The A/B testing feature is a great way to improve your open rate. Headlines are hard, so having the ability to try more than one and let the audience decide is crucial”
Even The Odds
“A/B testing headlines is the turbocharger of my newsletter. It allows me to fine-tune the messaging and deliver the most impactful content to my readers. With every test, I gain valuable insights and ensure that each headline hits the road with maximum performance.”
The Daily Vroom
Got Questions?
How many subject line variations can I test?
You can test up to 2 variations on the Scale plan and up to 4 variations on the Scale plan.
Can I adjust the sample size and test duration for my A/B test?
Yes, if you're on the Scale plan, you can adjust both the sample size (percentage of subscribers receiving a test variation) and the duration (length of time the test will be conducted).
Will the A/B test affect the publish time of my post?
No, the post will be available on the web at the original publish time. The remaining subscribers will receive the email with the best-performing subject line at the conclusion of the test period.
How is the winning subject line determined?
The winning subject line is the one that performs the best in terms of open rates during the test period.
Can I use A/B Testing for any other elements of my email?
Currently, A/B Testing is only available for subject lines. However, beehiiv may add more testing options in the future.