Subject Line Email A/B Testing Tool
Data-Driven Newsletter Growth with A/B Testing
Run A/B tests on subject lines to maximize engagement and conversions using beehiiv's powerful email testing tools. Make data-backed decisions with email A/B testing software designed for modern publishers.

Powering the World's Top Newsletters


Better Emails, Bigger Impact
Leverage data-backed decisions to drive higher engagement and subscriber growth with our comprehensive email testing tools and features.
Increase Open Rates
Test different subject lines using A/B testing for newsletters to find what gets attention.
Optimize Send Times
Find the best time to reach your audience by testing different send schedules.
Automated Newsletter Testing
Let beehiiv automatically select and send the winning version for maximum results.
Email Analytics Integration
Make informed decisions based on real-time analytics and performance data from your tests.
Simple & Intuitive
Set up tests in just a few clicks – no technical expertise required.
Subscribe Forms & Templates
Create high-converting subscribe forms and customizable templates that work seamlessly with A/B testing.
Advanced Segmentation
Combine email testing tools with audience segmentation to target specific subscriber groups effectively.
beehiiv AI Enhancement
Leverage AI-powered insights to optimize subject lines and improve your A/B testing for newsletters.
Start Growing Your Newsletter Today
Optimize your newsletters with A/B testing and watch your engagement soar.

“Being able to see all of the analytics on our posts easily, to segment our subscribers, to A/B test different headlines, and just this entire process of creating a newsletter (and making it so simple) has meant a lot to our business. And, it's an area that we want to continue to invest in.”
Matt Schkolnick
Co-Founder, Pepper
A/B Testing for Newsletters in Action
See how easy it can be to optimize your newsletters with powerful email testing tools.
Test subject lines and send times to increase open and click-through rates.
Automate winner selection for seamless optimization with email A/B testing software.
Gain real-time insights to refine your newsletter strategy.
How Our Email Testing Tools Work
Easily set up and execute A/B tests for newsletters to uncover what resonates with your audience.

Integrations That Enhance Your Email Testing Tools
Connect beehiiv's email A/B testing software with your favorite platforms to optimize your A/B testing for newsletters strategy.

Effortlessly connect with Zapier, Make, Google Analytics, Shopify, and more.
Enhance your workflow with A/B testing for newsletters and email testing tools.
Sync your subscribers with CRM and marketing platforms for email A/B testing software optimization.
Take the Guesswork Out of Engagement
Discover what truly works for your audience with easy, automated email testing tools and A/B testing for newsletters.
RESOURCES TO HELP YOU SUCCEED
Frequently Asked Questions
What is A/B testing in beehiiv's email testing tools?
A/B testing in beehiiv allows you to compare different versions of your email subject lines or send times to determine which version performs better with your audience using our email A/B testing software.
Why should I use A/B testing for my newsletters?
Using A/B testing for newsletters helps you make data-driven decisions to improve engagement and conversion rates by identifying the most effective elements of your emails.
Can I test more than just subject lines?
No, right now you can only test subject lines, but content A/B testing is on the roadmap.
How do I set up an A/B testing newsletter campaign in beehiiv?
To set up an A/B test, you create multiple subject lines, decide on the audience split and test duration, and let beehiiv's email A/B testing software handle the rest.
How many subject lines can I test at once?
You can test up to four different subject lines in a single A/B testing newsletter campaign.
Can I choose how long my A/B test runs?
Yes, you can set the duration of your test to ensure it aligns with your marketing goals.
How do I analyze the performance of my A/B test?
You can monitor open and click-through rates in real-time using beehiiv's analytics dashboard.
How does beehiiv's email A/B testing software determine the winning version?
beehiiv automatically selects the version with the best performance based on your chosen metrics.
What happens after the A/B testing newsletter campaign is complete?
Once the test is complete, beehiiv can automatically send the winning version to the rest of your audience.
Can I automate the process of sending the winning version?
Yes, beehiiv allows you to automate the process of sending the winning version to maximize results.
How do I use the insights from my A/B testing for newsletters?
You can use the insights to refine your future newsletter strategies, ensuring they are more effective and engaging for your audience.
Is technical expertise required to set up email A/B tests in beehiiv?
No, setting up A/B tests in beehiiv is designed to be simple and intuitive, requiring no technical expertise.
Can I combine A/B testing with segmentation?
Yes, you can use beehiiv's email testing tools alongside audience segmentation to test subject lines with specific subscriber groups.
Does beehiiv AI help with A/B testing for newsletters?
Yes, beehiiv AI can provide suggestions and insights to optimize your subject lines and improve your A/B testing newsletter performance.