A POWERFUL AD NETWORK FOR PUBLISHERS & ADVERTISERS

The Ad Network is available to anyone on the Scale plan or above, who is actively sending on beehiiv. We'll start sending you relevant ad opportunities as we have them!

New ad opportunities that are relevant to your publication will be automatically added to your account, you can view them anytime from your Ad Network dashboard. There's no need to reach out to us about this because you'll always be included whenever new ad opportunities arise.

Absolutely! You always have the flexibility to decide whether to include an ad when an opportunity arises. When presented with multiple opportunities, you're empowered to choose which ads you'd like to run, and when, as well as those you wish to decline. The more ads you accept and run, the more data we gather to provide you with better opportunities down the line.

Of course. However, you are limited to 1 primary and 1 secondary ad per post.

beehiiv ad campaign payouts are based on CPM or CPC. CPM (cost per mille) is a payment method where you earn based on the number of unique opens per send for an advertiser. For example, with a $5 CPM, you'll earn $5 for every 1,000 unique opens you deliver in a single send. CPC, short for cost per click, is based on the number of unique clicks that the sponsored links in your send receive. For example, if the CPC for a campaign is $2 and you include an ad in your newsletter that receives 100 verified unique clicks, your payout would be $200.

When a publisher runs an ad from the beehiiv Ad Network, we run those clicks through an extra set of verifications to ensure that the brand is only paying for the highest quality clicks. When doing so, we often are able to identify additional potential bot, fraud, non-unique clicks, or clicks that result in a user bouncing immediately from the landing page. These verifications may result in a lower number of unique clicks than the original post-metrics shared.

Some ads will perform better than others in your newsletters. Running ads can help you figure out what types of ads and brands resonate with your audience. And as you run more ads through the Ad Network, you'll see your earnings begin to compound over time. We check the performance of the ad 72 hours after the send goes out.

It is not a guaranteed amount, but rather an estimate based on historical email performance for your newsletter and from prior campaigns we've run through the beehiiv Ad Network. Just remember that some ads will perform better than others, and your payment will depend on the performance.

The beehiiv Ad Network is accessible to users on the Scale plan or above. If you're an active Scale plan user, you're eligible to receive ad opportunities.

Eligible publishers are guaranteed to receive a minimum of one ad opportunity per billing cycle. If your newsletter delivers quality results for our advertising partners, you will continue to receive ad opportunities more frequently.

First, you need to accept the ad opportunity in your Ads dashboard and schedule a date. Then, from within the editor you can select an ad by typing /Ads and then insert the placement into your newsletter.

We have dozens of active campaigns and do our best to match these to newsletters who fit the target audience and interests these advertisers are trying to reach. We cannot guarantee that you'll absolutely love each and every company who's ad opportunity we send you. However, when rejecting ad opportunities you can provide some reasoning and context and we will do our best to serve you.

Even if an ad is run late, early, or delayed due to timezone issues, the user's ad is still tracked and paid accordingly as long as it is sent within the timeframe of the campaign.

You can include ads in your newsletter by using the Ad Network feature in the editor. Simply type /Ads to insert an ad placement. For a detailed walkthrough, you can watch our tutorial video or follow the written instructions in our support documentation.

You can place an ad anywhere in your newsletter. For primary placements, the advertiser logo appears at the top of the email. Each ad opportunity may have multiple creative options to choose from - select the one you think will resonate best with your audience.

Yes, you can adjust the logo placement. While ad logos appear in the newsletter header by default, you can modify this directly in the editor using the customization icon.

Ads can only be scheduled for the next 30 days. You cannot schedule an ad placement for more than 30 days in advance, even if it's within the overall ad campaign window.

Yes, you can run other ads, but the beehiiv ad should be the primary ad in your newsletter. Keep in mind that too many ads can negatively impact deliverability and email engagement.

No, you have full discretion on whether or not to move forward with an ad placement. If an ad opportunity isn't the right fit for your newsletter and audience, you're not required to run it.

We use target audience guidance from advertisers to ensure you receive relevant opportunities. When an ad campaign launches that matches your newsletter's profile, we'll send you an invitation to join that campaign.

Advertisers provide multiple versions of their ad placement. This allows you to select the version that best matches your audience and newsletter's tone and content.

You can schedule each ad opportunity for one date. If the ad performs well, we'll send you a new opportunity to run it again. You'll only get paid for each ad placement once, unless specifically invited to run that ad again.

While technically possible, we don't recommend running the same ad multiple times in one newsletter as it can negatively impact your deliverability and audience engagement.

If you miss a scheduled date or need to make changes within 24 hours of the scheduled run, you'll need to wait for a new ad opportunity or choose a different ad to fill that slot, as direct date updates aren't possible in these cases.

Currently, editing the copy, creative, or format of an ad campaign isn't available. We're working on adding this capability for publishers to better align ads with their preferred format.

You can access all campaign analytics on the Reports tab of your Ads dashboard. You'll also receive an email with a link to the complete analytics for each specific campaign.

We monitor eligible unique clicks within the first 72 hours of ad delivery. After 96 hours from newsletter send, you'll receive a comprehensive report detailing click breakdown, earnings, and payment status.

Payments are processed through Stripe, requiring Stripe Identity Verification. Payouts are sent on the 20th of each month for the previous month's ad revenue. Some accounts may use Mercury for payment processing, in which case you'll receive a specific invitation to set up your account.

Yes, a Stripe Express account setup is required to run ads within the Ad Network.

Go to the Payment Accounts area in your account settings to set up your Stripe Express account for the Ad Network and Boosts.

Stripe Express is used to transfer your earnings directly into your wallet on the 20th each month for the prior month's earnings. You can withdraw funds from your wallet at any time without fees or transfer costs.

You can view all campaign metrics and analytics directly from your account's Ads dashboard.

CPM (cost per mille) pays based on unique opens - you earn a set amount per 1,000 unique opens. For example, a $5 CPM earns you $5 per 1,000 unique opens. CPC (cost per click) pays based on unique clicks - if the CPC is $2, you earn $2 for each verified unique click.

While in the post editor, type /advertisement and select the CPM ad you wish to include in your newsletter.

Yes, you will continue to receive both CPC and CPM opportunities, though you may notice more CPM offers during the initial rollout as we work to identify which format helps you monetize most effectively.

No, there are no changes to the payment schedule. You will continue to be paid on the 20th of the following month for all ad opportunities.

Focus on creating high-quality content and growing your audience sustainably, as CPM opportunities are based on unique, human opens. While payment is based on CPM, advertisers evaluate overall ad impact when considering future opportunities.

Currently, the beehiiv team provisions either CPC or CPM ads to your account, and you cannot select the payout method for individual opportunities. This option may be introduced in the future.

Yes, you will receive performance reports for CPM ads in the same way as CPC ads. Reports are sent 96 hours after the ad is sent out.

CPM is based on unique opens per send, not clicks, providing more predictable earnings. For example, a $5 CPM guarantees payment for every 1,000 unique opens, while CPC payments depend on reader interaction with no guaranteed minimum.

No, beehiiv handles all reporting automatically. We use our reporting tools to track sponsored link clicks and calculate payouts. While you don't need to provide any reporting, you can view your ad performance metrics in the sponsored send analytics.

Yes! The beehiiv Ad Network doesn't require exclusivity. You can run ads through the beehiiv Ad Network while continuing to work with other ad partners or source ad deals yourself.

Absolutely! You can use paid subscriptions or Boosts to earn revenue alongside the Ad Network opportunities.

No, the Ad Network is only available for use within beehiiv. To utilize the Ad Network, your newsletter must be sent through beehiiv's platform. It cannot be used with third-party email providers.

For all of our ad placements, we run the metrics through additional layers of verification to remove any bot clicks and fraudulent clicks. This is why the metrics for the ads can be different when looking at ad reporting vs. the post reporting.

No, we currently don't offer translated text, but it's on our roadmap for future updates.

Magic Links will function correctly for subscribers in your live newsletter but not in test previews. To test these links, send a test email to a subscribed account and click through from your email client (Gmail, Outlook, etc.). If you encounter any error messages during testing, please reach out to our support team.

The Ad Network works best for: 1) Publishers interested in monetizing through ads but lacking an ad sales team, 2) Publishers with open ad slots or remnant inventory who work with direct advertisers, 3) Publishers needing to fill last-minute gaps when advertisers fall through. beehiiv acts as your external ad sales team, handling everything from finding opportunities to reporting.

If you've accepted an ad opportunity but can't run it on the scheduled date, you can postpone it by updating to an alternative date. If you don't wish to run the ad at all, no action is needed. Note that you cannot reschedule an ad after its original scheduled date has passed.