Segmentation
Reach the Right Audience, Every Time
Powerful segmentation tools to personalize, analyze, and optimize engagement.
Powering the World's Top Newsletters
Boost Engagement with Smarter Targeting
Maximize the impact of every email with precise audience segmentation.
Dynamic and Responsive Lists
Automatically update subscriber lists based on real-time behavior and preferences.
Static Lists for Fixed Audiences
Capture a snapshot of your audience at a specific moment for precise targeting.
Manual Segments for Custom Lists
Upload or import your own subscriber lists for complete control over targeting.
Better Data, Better Decisions
Use segment-specific analytics to refine your targeting and improve engagement.
Boost Campaign Performance
Increase open and conversion rates with highly personalized messaging.
Seamless Integration with Workflows
Apply segments to automations and A/B tests for even more powerful marketing.
Start Growing Your Publication Today
Sign up now and put segmentation to work for your newsletter.
“The beehiiv segmentation feature is really helpful… we can measure the quality of subscribers. It allows for better engagement – we can target those who have opened a hundred newsletters and reach out and thank them.”
Justin Schnell
Senior Manager, Editorial Operations @ Overtime
See Segmentation in Action
Effortlessly group your subscribers based on behavior, engagement, and demographics.
Create dynamic lists that update automatically as subscriber data changes.
Enhance your campaigns by including or excluding specific audience segments.
How Segmentation Works
Easily create and manage audience segments with our intuitive workflow.
The Power of Personalization
Unlock deeper engagement with smarter segmentation strategies.
RESOURCES TO HELP YOU SUCCEED
Frequently Asked Questions
What is email list segmentation?
Email list segmentation is the process of dividing your email list into smaller groups based on specific criteria such as behavior, engagement, demographics, or preferences. This allows for more targeted and personalized email campaigns.
Why is segmentation important?
Segmentation is crucial because it helps increase engagement and conversion rates by ensuring that the right message reaches the right audience at the right time.
How do I create segments in beehiiv?
To create segments in beehiiv, follow these steps:
- Step 1: Select your criteria from options like engagement level, location, etc.
- Step 2: Choose your segment type (dynamic, static, or manual).
- Step 3: Save and apply the segment to your campaigns.
- Step 4: Analyze performance using segment-specific analytics.
What types of segments can I create?
- You can create dynamic, static, and manual segments:
- Dynamic Segments: Automatically update based on real-time subscriber behavior.
- Static Segments: Capture a snapshot of your audience at a specific moment.
- Manual Segments: Allow you to upload or import custom lists.
How do dynamic segments update?
Dynamic segments update automatically as subscriber data changes, ensuring your lists reflect real-time behavior and preferences.
Can I use segmentation with automations and A/B tests?
Yes, beehiiv allows you to integrate segments seamlessly with automations and A/B tests, enhancing your marketing workflows.
How does segmentation improve campaign performance?
Segmentation boosts campaign performance by allowing you to send highly personalized messages to specific groups, increasing open and conversion rates.
Can I track engagement by segment?
Yes, beehiiv provides analytics that allow you to track engagement by segment, helping you refine your targeting and improve overall campaign effectiveness.
How does segmentation enhance personalization?
Segmentation enhances personalization by enabling you to tailor your content to specific audience groups based on their unique characteristics or behaviors.
What are the benefits of using static segments?
Static segments are beneficial for capturing a snapshot of your audience at a specific moment, allowing for precise targeting without the need for real-time updates.
How does manual segmentation help with custom lists?
Manual segmentation allows you to upload or import custom lists, giving you complete control over who receives your campaigns and ensuring that your messaging aligns with specific audience needs.
Can I use segmentation to measure subscriber quality?
Yes, segmentation can help measure subscriber quality by allowing you to target and engage with subscribers based on their level of engagement or other criteria.
Make Every Email Count
Engage, convert, and retain your audience with precision segmentation.