Choosing a sender name for your beehiiv publication

Your sender name is the name that appears in the 'From' field of your emails. Many publications use a friendly format, such as ‘Name from Publication,’ (e.g., Tyler from beehiiv). This approach can make your emails feel more personal and relatable.

For best results, avoid using an email address as your sender name. A personable sender name often drives better engagement and helps build a stronger connection with your audience.

Some brands prefer using their business name as the sender name. The choice depends on your brand style and the type of relationship you want to build with your readers.

If your readers want to reply to your emails, they can do so by simply hitting reply. You can set your reply-to email address in the same settings area where you designate your sender name.

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How to set a sender name for your publication 

1. From the left hand panel Dashboard, scroll down and select Settings.
   
   
   
   
   
   
2. Your publication settings will open. If you have multiple publications, select one from the dropdown options. Click Emails from the left panel.
   
   
   
   
   
   
3. In the Email Sending Details section, you’ll find options to update your sender name or reply-to address.
   
   
   
   
   
   
4. In the Sender Name field, enter your preferred sender name. Changes will save automatically and appear in the preview box below.
   
   
   
   
   
   
5. (Optional) Above the Sender Name field, you’ll find the option to Use Post’s Author Name as Sender Name. We recommend toggling this on to ensure the sender name matches the author name on the published post. You can easily toggle this off at any time if you need to make changes.